GANNI AND NEW BALANCE JOIN FORCES FOR A FIRST LOOK OF LIFESTYLE INSPIRED, FRESH FOAM TRAINERS, IN TWO COLOURWAYS
Danish fashion brand GANNI is giving a first look of the New Balance Fresh Foam Trainers with a unique GANNI twist in two colorways. The collaboration launches on Wednesday, November 20th at 10am CET, and will be available globally at GANNI.com, NewBalance.com and a select number of GANNI flagship stores and retailers.
This long-standing collaboration between GANNI and New Balance reflects their shared commitment to creativity and a passion for pushing boundaries. Building on the success of their previous three collaborative capsules, the new collection promises to embody the essence of both brands while introducing fresh, bold GANNI details.
For the campaign, GANNI once again teams up with Brooklyn-based New York Times cartoonist Suerynn Lee. Lee illustrated animated scenarios bringing to life a humorous campaign inspired by a fictional GANNI Girl, her favourite sneakers and her four-legged best friend. The campaign can be spotted on billboards in key cities across Copenhagen, London and New York.
"We’re thrilled to launch this collaboration with New Balance, where the energy and concept of movement truly take centre stage. This collaboration continues to inspire us, and I love the creative freedom and mutual respect it represents. Our take on the Fresh Foam Trainers captures a spirit of freedom, individuality, and joy—a lifestyle sneaker that’s perfect for everyday wear. We’ve brought that sense of playfulness into the campaign, and I can’t wait to see how people make it their own." – Ditte Reffstrup, Creative Director, GANNI
Reimagined with a distinct GANNI spirit and highlighted by an energetic and dynamic colour palette, the Fresh Foam Trainer lifestyle sneaker launches globally in two colourways: racing red and black, and a futuristic silver and pink. Designed with dramatic cushioning and flexibility for support and breathability, these sneakers are made with 100% recycled polyester in some of the internal components* of this product. *Internal components, as used herein, consist of structural parts of the shoe including linings, reinforcers, bindings and the insole board. They also feature signature GANNI x New Balance logo details and GANNI’s staple Butterfly logo charm at the laces.
The GANNI x New Balance Fresh Foam Trainer sneakers have suggested retail pricing of 170 USD / 1,400 DKK / 180 EUR / 155 GBP.
Product details for the Fresh Foam Trainers include:
The upper shoe includes mesh underlay, silver metallic overlays, double lacing, custom sockliner, co-branded heel webbing, tongue, metal charms and lacekeeper. A midsole in Fresh Foam X, rubber outsole and exclusive collaboration packaging.
100% recycled polyester is used in some of the internal components* of this footwear Product.
*Internal components, as used herein, consist of structural parts of the shoe including linings, reinforcers, bindings and the insole board.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
ABOUT GANNI
Founded in Copenhagen, GANNI is a Danish fashion house led by the husband-and-wife duo Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. Born from Ditte’s joyful and uninhibited approach to fashion, GANNI embodies a vision of self-expression, empowering individuals to feel like their most confident selves. More than a fashion brand, GANNI has grown into a mindset—a movement that embraces a community of progressive-minded change-makers with a distinctive, unconventional sense of style, defining the GANNI Girl and ushering in a new era of luxury. With offices in Copenhagen, Paris, New York, and Shanghai, GANNI is present in over 700 of the world’s most prestigious retailers and operates 70 stores across Europe, the United States, and Asia. GANNI.com delivers to 35 countries globally, including Australia, Canada, and South Korea.
As a certified B-Corp, GANNI is committed to progress over perfection, always striving to make better choices in every aspect of the business. The brand is dedicated to embracing innovation, particularly through its Fabrics of the Future program and circular initiatives. GANNI publishes an annual Responsibility Report, offering transparency on its progress, commitments, and impact as it continues its journey toward a more responsible future.