Los Angeles, CA and Boston, MA (March 14, 2024) – Klutch Athletics by New Balance, the fast-emerging sportswear brand founded by Rich Paul, today unveiled the highly anticipated collection of its second season.
Building on the success of its debut, Klutch Athletics’ new collection remains committed to an athlete-first approach to uplift and empower the next generation. The collection is built to serve athletes on their training journey, working effectively both inside and outside the gym.
“This new collection is another step in the right direction for our brand and our commitment to the athlete,” Rich said. “We are prioritizing research and development to properly position our brand in this space, and we will continue to learn from the athlete so we can help them feel empowered and know that their journey is worth celebrating on and off the field of play.”
The second season of Klutch Athletics delivers high quality training apparel designed to meet the demands of the modern athlete. New featured items in the collection include a Women’s Full Zip Jacket, Women’s Unitard, Women’s Fleece Hoodie, Women’s Fleece Jogger, Men’s Woven Track Jacket, Men’s Woven Track Pant, Men’s Knit Track Jacket and Men’s Knit Track Pant.
In addition to new items for the season, several staples carry over from season one – Men’s Pregame Chill Short, Men’s Fleece Hoodie, Men’s Fleece Jogger, Men’s Short Sleeve T-Shirt and Men’s Sleeveless Top. The Men’s Fleece Hoodie and Men’s Fleece Jogger include modifications to increase their performance, and this year’s collection features the standalone wordmark KLUTCH across all items.
“The Klutch Athletics by New Balance vision is so much more than purely a performance training product collection - it is a mission to serve the youth athlete through the power of sport,” said Chris Davis, New Balance Chief Marketing Officer and SVP of Merchandising. “Sport inspires, congregates and builds positivity in communities around the world. We want to take a hands-on role in inspiring participation and dedication to sports through a unique training vision that celebrates the commitment of the athlete.”
Klutch Athletics made significant strides in its first year, signing notable athletes Chase Young, Will Anderson Jr. and Aaliyah Crump, with more to come. The second season of Klutch Athletics will be available for purchase starting March 15th at newbalance.com and at select retail locations with flow product and energy drops throughout the year. Suggested retail prices range from $40 for t-shirts to $75 for hoodies to $130 for knit track jackets and pants.
To celebrate the new collection, Klutch Athletics and New Balance will host an exclusive pop-up in Detroit, Mich., during the 2024 NFL Draft where fans can meet select athletes and purchase the new collection.
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