New Balance PR, Skyler Wilde Skyler.Wilde@NewBalance.com
Meet the New Balance T500 — The Superior Court
The superior quality and elegant simplicity that made the T500 a great tennis shoe in 1982 are what make it a timeless classic today.
Boston, MA, March 7, 2024 — After a successful reintroduction with long-time collaborator Aimé Leon Dore back in September 2023, New Balance is bringing back into its line-up the T500, a modern nod to quiet luxury.
The T500 reintroduces an early ’80s tennis style known for its high-quality build and timeless good looks. The upper features pigskin suede, nubuck construction, and perforated toe-box detailing for a premium take on a familiar look. A polyurethane midsole offers an understated hint of 1980s tech that stands out from the vulcanized soles of older court models. The design is rounded out with the elegant simplicity of a predominantly white colorway, suitable for any situation and any surface.
“The CT500 was first introduced as part of the 1982 Technology Transfer Court Collection, focusing on best-in-class technology and comfort for tennis, initially built for ultimate fit, traction, and lightweight performance on the court. Following our current success with retro basketball and consumers shifting towards lower profile, clean and elevated models, it made perfect sense for us to revisit our extensive archive and diversify our court offering,” says Paul Kaseumouk, Senior Product Manager at New Balance.
“We wanted to stay true to the original with refined neutral tones and introduce something that was new, yet familiar. The meticulously crafted model embodies the essence of quiet luxury with sophisticated, elegant lines making it a timeless, authentic New Balance classic. The T500 fits perfectly within our Lifestyle portfolio, fusing comfort, quality craftmanship, and refined aesthetic that will undoubtedly be a closet staple.”
To celebrate the relaunch of the T500, New Balance will release the campaign film “Quiet Please.” The hero film, which subtly salutes the shoe’s tennis origins, was shot by emerging director Francis Plummer and features Chris Cadaver as the protagonist. The 20-second campaign captures the smooth Cadaver navigating a chaotic world of excessive luxury — blending cinematic visuals with the brand’s signature wit to reintroduce the retro silhouette. The film will go live on March 7th on the New Balance brand channel, which can be found here.
The T500 will be available globally beginning on March 14th for a suggested retail price of $110 USD.
Product details:
• Premium pigskin suede and nubuck upper; polyurethane midsole
• Countered polyurethane footbed; herringbone outsole pattern with pivot circle
• Woven tongue label
• ‘New Balance’ wordmark branding at heel
• Perforated toe box
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide
sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please
visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.