press release
NEW BALANCE X MIU MIU
Miu Miu continues its collaboration with New Balance with three new iterations of the brands iconic 574 sneaker for the Spring/Summer 2023 season. This time crafted in fringed blue and marble-effect cognac denim and blanched white leather, the sneakers uphold the New Balance heritage, drawing on a much-loved Eighties silhouette, effortlessly merged with the Miu Miu handwriting.
Elements of deconstruction and reconstruction and of the reinventing of wardrobe archetypes are all at play in a perfect reflection of Miu Miu’s current mood. The stacked New Balance x Miu Miu logo, first seen on the Miu Miu Spring/Summer 2022 runway in Paris, is stamped on the tongue of all sneakers once again.
This latest proposal is captured by photographer and videographer, Moni Haworth and stars model Kayla Dunlap in a stripped back and muscular sequence of still and moving imagery that encapsulates the conversation between fashion and function, between innovation and a respect for technique and tradition that both Miu Miu and New Balance names represent. The New Balance x Miu Miu sneakers are available at Miu Miu stores worldwide and online at miumiu.com from end of February 2023.
#NewBalancexMiuMiu
Talent: Kayla Dunlap Photographer: Moni Haworth Stylist: Lotta Volkova
About Miu Miu
Miu Miu represents the most personal expression of Miuccia Prada’s creativity. Founded in 1993 and with an aesthetic that challenges conventional notions of luxury, the brand is as free-spirited as the people who choose to wear it. Miu Miu’s power lies in a juxtaposition between open-mindedness and conscious subversion, rebellion and a respect for fine craft and materials. Miu Miu forms part of the Prada Group, pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion. Prada Group founds its identity on essential values such creative independence, transformation and sustainable development, offering its brands a shared vision to interpret and express their spirit. The Group owns some of the world’s most prestigious luxury brands, Prada, Miu Miu, Church’s, Car Shoe, the historic Pasticceria Marchesi and Luna Rossa.
To learn more about Miu Miu, please visit www.miumiu.com.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
For further information:
Miu Miu Press Office pressoffice@miumiu.com
New Balance Press Office Skyler.Wilde@newbalance.com