NB x Jaden Smith Trippy Summer Press Release
Skyler Wilde, New Balance PR Skyler.Wilde@newbalance.com
NEW BALANCE AND JADEN SMITH RELEASE VIBRANT TRIPPY SUMMER PACK The newest collaborative collection features brightly colored Vision Racer styles and first-ever NB x Jaden apparel pieces
Boston, MA – July 30, 2021 – Today, New Balance and Jaden Smith announce the release of the Trippy Summer Pack, a continuation of the brand’s collaboration with the artist and activist. The pack includes two new colorways of the New Balance x Jaden Smith Vision Racer and, for the first time, NB x Jaden accompanying apparel. The collection draws inspiration from the radiant colors found in nature and is emblematic of Jaden’s desire to spread positivity and inspire change.
The Trippy Summer pack includes a hoodie and t-shirt that pull from the color palette and kaleidoscopic details from the artwork for Jaden’s previous and upcoming albums, the latter of which will feature a track dubbed ‘Trippy Summer.’ The eye-catching pieces feature vibrant shades found in flowers, rainbows and vivid sunsets. Additionally, fans of the NB x Jaden Smith Vision Racer will be introduced to two new colorways inspired by the same theme. Both styles will feature the familiar fashion-forward silhouette, but with a unique outsole design. The collection seamlessly blends Jaden’s worlds of fashion and music, and moreover, is an expression of Jaden’s belief in the superpower of today’s youth to change the world through positivity and individuality.
Jaden’s ethos is expressed in the NB x Jaden Smith Vision Racer itself, which continues to advance innovation in footwear at New Balance. The newest iterations will be available at www.newbalance.com and select retailers for a suggested retail price of $150. The Trippy Summer hoodie and t-shirt will also be available globally for $90 and $45 respectively.
To learn more about the Trippy Summer Pack and New Balance x Jaden Smith Vision Racer, please visit https://www.newbalance.com/
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please
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Skyler WildeAssociate Manager - Global CommunicationsUnited StatesSkyler.firstname.lastname@example.org-