NEW BALANCE & SYDNEY MCLAUGHLIN UNVEIL THE STAR ATHLETES FIRST SIGNATURE COLLECTION
Boston, MA – August 16, 2021 – Today, global athletic leader New Balance and Team NB Athlete and international track star Sydney McLaughlin officially reveal the New Balance x Sydney Signature Collection: a footwear and apparel collection that showcases her evolution from young track athlete, to a professional Team NB Athlete, 400m Hurdles World Record holder and reigning Olympic Gold Medalist.
The collection features a stylish hooded shrug, a sleek crop bra, a warmup poncho, a cross body bag, a jumpsuit as well as a range of tees, tights and pants in a chic iridescent color. The collection also features all-new colorways of the popular 327 lifestyle silhouette and the performance FuelCell Propel Remix v2 giving consumers full look options that can take them from a run to a night out on the town.
From initial concepting to launch, Sydney played an integral role in the design, fit and styling processes of each piece in the collection. From design elements like the butterfly that alludes to her evolution as an athlete, to one of her mottos, “be the first you,” a message that expresses her determination to not be like anyone else. Every piece in the New Balance x Sydney Signature Collection is an extension of her personality and is something that she would be excited to wear. The New Balance x Sydney Signature Collection is versatile and can be used for performance but also fashion pieces that can be worn with almost anything.
“It’s a dream come true to create my first signature collection with New Balance, and to truly be part of the process from start to finish. This collection is all about staying true to yourself with pieces that inspire people to be authentically true to who they are,” says Sydney. “Many of the design elements reflect my growth as an athlete but more importantly as a human being, and I hope these looks inspire others to search inwards and show up as the best version of themselves.”
At 21 years-old, Sydney continues to harness and embody what it takes to be the best in the world. She is an inspiration for young athletes everywhere and epitomizes the importance of claiming your moment, the central tenet of New Balance’s ‘We Got Now’ campaign in which she recently was featured.
“From the first meeting to the final approval process Syd has been so engaged in bringing this to life. Her drive on the track easily transitioned to the design of this collection,” says Rachel Walder New Balance Apparel Designer. “We know this is just the beginning for Syd and we’re excited to play a part in her journey on and off the track.”
The New Balance x Sydney Signature Collection is available now at www.newbalance.com/sydney-mclaughlin-collection/ and www.amazon.com/NewBalanceSydneySignature. For more information, visit newbalance.com/running.
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org
Emma GammonsPR AssociateUnited StatesEmma.Gammons@newbalance.com-