New Balance and Aimé Leon Dore Announce the Reimagined New Balance 1906
Skyler Wilde, New Balance PR
New Balance and Aimé Leon Dore Announce the Reimagined New Balance 1906
BOSTON, MA, April 26, 2023 – New Balance and Aimé Leon Dore (ALD) are introducing their latest collaboration, bringing a fresh look to the iconic 1906 running shoe silhouette. The shoe extends Aimé Leon Dore x New Balance’s reimagination of nostalgic running shoes, drawing inspiration from the shiny and exaggerated overlays that were a hallmark of runners in the early 2000s. The 1906 follows the 860v2 collection and campaign launch in early April. The short film was directed by Walid Labri.
The 1906 features a super breathable mesh upper, N-ergy cushioning and ABZORB sole technology for enhanced support and comfort, and a rubber outsole.
Launching globally on NewBalance.com starting May 4, 2023, the Aimé Leon Dore x New Balance 1906 will have suggested retail pricing of $170 USD.
Product details:
• N-ergy cushioning & ABZORB®
• Lateral heel crash pad
• Mesh upper with synthetic overlays
• Asymmetry in forefoot material
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Aimé Leon Dore
Founded in 2014, Aimé Leon Dore is a fashion and lifestyle brand based in New York City. Inspired by daily life and culture, Aimé Leon Dore has continued to refine and progress the definition of men’s fashion through a clean, bold and classic aesthetic that emanates from each garment and is felt in its media projects and in-store experience.
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CONTACTS
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Skyler WildeGlobal Communications Associate ManagerUnited StatesSkyler.wilde@newbalance.com-