The historic stadium will now be called New Balance Arena
BERGAMO, ITALY (September 25th, 2025) — New Balance and Atalanta BC today unveiled the next stage in their relationship. Having become Atalanta BC’s official sponsor and kit creator at the start of the 2025/26 season, New Balance will now take on naming rights to the club’s historic stadium in Bergamo. Starting today, the Stadio di Bergamo will now be the New Balance Arena.
Giving back to the community and developing the next generation of footballers is at the heart of the relationship between New Balance and Atalanta BC and therefore, as part of the deal, New Balance has also secured exclusive naming rights to Atalanta BC’s youth academy. The academy will be named New Balance Academy – Dedicata a Mino Favini, in honor of renowned talent developer and youth mentor Mino Favini.
Stephen Pagliuca, Atalanta BC Co-owner & Co-Chairman:
" We are excited about our partnership with New Balance as we share the common values of hard work, integrity and a deep commitment to our community. We look forward to continued success on and off the pitch.”
Built in 1928, the ground has been Atalanta BC’s home for almost a century. Known by its loyal fanbase as the home of the Nerazzurri, it combines modern facilities with the intimate and passionate atmosphere of Bergamo. Since moving into full club ownership in 2017, and under the stewardship of President Antonio Percassi, Co-Chairman Stephen Pagliuca and CEO Luca Percassi in the ensuing years, the stadium has become a symbol of Atalanta’s ambition, independence and strong community roots – a legacy that New Balance is proud to support and uphold for generations of fans.
Chris Davis, New Balance Brand President & Chief Marketing Officer:
“This stadium has always belonged to the Bergamo community—their passion, loyalty, and spirit are what make it sacred ground. As we enter this new chapter with the New Balance Arena, this moment is a reflection of our enduring commitment to the club, its legacy, and the generations of supporters who have filled these stands and carried its history forward. We’re honored to stand alongside Atalanta BC and its devoted fanbase as part of this journey.”
This agreement marks the first time New Balance is committing its name to a pro-sports stadium. It reflects a relationship with Atalanta BC built on mutual respect and shared values: dedication to craftsmanship, community, and the importance of family – with both organisations being family-owned and operated. Together, they will invest in the next generation of athletes and supporters, while working to elevate Atalanta as a global force, both on and off the pitch.
ENDS
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit newbalance.newsmarket.com.
About Atalanta Bergamasca Calcio
Founded in 1907, Atalanta Bergamasca Calcio is a professional football club based in Bergamo, Lombardy, Italy. The club competes in Serie A, Italy’s top-tier league, and is widely recognised for its renowned youth academy — a defining feature of its identity. After winning the Coppa Italia in 1963, Atalanta made history in 2024 by claiming its first major international trophy: the UEFA Europa League. On the European stage, the club has also qualified for the UEFA Champions League five times, reaching the quarterfinals in 2020. Atalanta also owns the New Balance Arena, the club’s home ground. Atalanta is led by President Antonio Percassi and Co-Chairman Stephen Pagliuca. To learn more about Atalanta BC, visit atalanta.it.
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