CHESTNUT HILL, Mass. – Boston College Athletics and New Balance have further expanded their relationship to include the Eagles’ football program as part of their comprehensive apparel deal. Beginning with the upcoming 2025 season, all aspects of BC Football’s apparel and footwear will be produced by New Balance.
The extension into the football space strengthens the historic deal between Boston College and New Balance, which started four years ago. In April 2021, BC Athletics and New Balance agreed to the largest financial footwear and apparel agreement in school history. Moving forward with the addition of football on June 2, 2025, New Balance will provide footwear, apparel, and accessories for all 31 of BC's varsity sports.
“Boston College is thrilled to grow in its relationship with New Balance. Since 2021, BC has been proud to align with New Balance - a Boston-based company that is a premium, world-class athletic brand," said William V. Campbell Director of Athletics Blake James. "Serving as their flagship school in the collegiate athletics space, New Balance has demonstrated their commitment to Boston College by providing significant resources and the highest quality product lines to all of our teams and student-athletes. Our local connection to New Balance's global brand serves to strengthen the foundation of this relationship."
The pinnacle of this announcement: Boston College will serve as the first major NCAA football sponsorship for New Balance, developing best-in-class products for athletes competing at the highest level.
"Our players and staff are thrilled to represent two iconic brands - Boston College and New Balance,” said Gregory P. Barber ’69 and Family Head Coach Bill O’Brien. "Being the only power conference college football program to align with a cutting-edge organization like New Balance is a great opportunity that sets us apart."
Throughout the relationship, New Balance has centered its innovation and investment in Boston College Athletics on a commitment to excellence and purpose. From groundbreaking advances at the New Balance Sports Research Lab to an intelligent approach to better-fitting, high-performance gear, the two iconic Boston brands work seamlessly together to uplift their shared community. As the relationship expands into football, it sets a new standard for football excellence - rooted in legacy, driven by craft and built for the highest level of competition.
“As a Boston College alum, I am proud to see two iconic Boston institutions coming together to make the game better,” said New Balance Vice President of Sport, Ray Hilvert. “The addition of the Eagles Football program to our existing sponsorship is a testament to the strong collaboration and spirit of excellence that defines the Eagles, New Balance and the city of Boston. Together, we are building a unique community that will inspire future generations of players, fans and leaders.”
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 12,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
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