Boston, MA – March 12, 2025 – New Balance and tennis sensation, Coco Gauff, proudly unveil the Coco Delray, a tennis shoe designed for the everyday player and built for all levels of competition. With the launch of the new model, the brand aims to expand its tennis offering, emphasizing community and access to play.
The Coco Delray launches with a new campaign celebrating tennis as more than just a sport – showcasing connection, community and the love of the game.
The campaign video, featuring Coco and her grandmother Yvonne Lee Odom, tells the story of Coco’s roots growing up in Delray Beach, playing on the public courts at Pompey Park and the community support of family and friends who uplifted her. Coco’s training at Pompey Park taught her more than just skill; she learned that communities build athletes, and sport can move culture.
“I’m incredibly proud to launch the new Coco Delray because it’s more than just a tennis shoe – it represents an opportunity to broaden access to those interested in playing the game and will have a positive cultural impact for generations to come,” says Coco Gauff. “Delray Beach helped spark my tennis journey, so it’s special to me to tell the story of this community that influenced exactly why I love this sport."
Offered in both men’s and women’s sizes, the Coco Delray is engineered for any match on any surface, from your local park to competitive play. It blends style, comfort and performance, featuring a low-top model, a nylon plate for stability, and a lightweight FuelCell midsole for comfort and support. The durable rubber outsole is built to withstand even the longest matches. With off-court styling inspired by 90’s tennis and basketball aesthetics, much like her signature Coco CG2, the shoe seamlessly mixes style-driven design with on-court performance.
“Our hope with the Coco Delray is to emphasize access to sport for all. It means a lot to Coco that anyone who wants to play tennis should be able to pick up a racquet and play,” says Evan Zeder, New Balance Head of Tennis Sports Marketing. “The Coco Delray represents her ongoing commitment to promoting this inclusivity within the sport, starting in her own backyard.”
Throughout 2025, the Coco Delray will launch new colorways in tandem with her signature model. The coordinating styles mean that now every player can match Coco on court, no matter where they are in their tennis journey.
The Coco Delray is available globally on newbalance.com and at select retailers with a suggested retail price of $110. For more information, visit newbalance.com/tennis.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
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