New Balance and Dallas Mavericks Announce Multi-Year Agreement

DALLAS, TX and BOSTON, MA (Nov. 8, 2026) – The Dallas Mavericks announced today a multi-year agreement with New Balance, naming New Balance the Official Footwear and Apparel Partner of the franchise.

The relationship brings together two organizations committed to the future of basketball, creating new opportunities to connect with fans through experiences, co-branded merchandise, community initiatives and in-arena activations throughout the NBA season.

The agreement marks another step in the continued growth of New Balance Basketball, strengthening the brand's presence in Dallas while creating opportunities to connect with fans through New Balance athlete and Mavericks forward Cooper Flagg.

“We’re excited to welcome New Balance to the Mavericks family,” said President of the Dallas Mavericks Ethan Casson. “As one of the most innovative and respected brands in sports, New Balance brings a tremendous opportunity to build on its relationship with Cooper, while creating unique experiences for our fans and making a meaningful impact throughout the North Texas community.”

"Dallas has an incredible basketball culture, and our relationship with the Mavericks gives us an exciting opportunity to become more connected to that community,” said Naveen Lokesh, Global Director of Sports Marketing, American Football and Basketball at New Balance. “With Cooper beginning his career here, there’s a natural connection for New Balance to show up alongside him and create meaningful experiences for Mavericks fans.”

To celebrate the new relationship, New Balance will host a two-day fan activation outside the arena on Nov. 8 and 9, prior to back-to-back home games. Fans can take part in interactive games, giveaways and experiences celebrating New Balance, the Mavericks and Cooper.

For more information, visit www.newbalance.com/basketball or @newbalancebasketball on Instagram.

###

ABOUT NEW BALANCE

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world.  New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K.  New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales.  To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

ABOUT THE DALLAS MAVERICKS

The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. Since the inaugural season in 1980-81, the Mavs have won five division titles, three conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. The Mavericks play their home games at American Airlines Center in Dallas, Texas. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.