New Balance reimagines LOSC Lille’s iconic identity for the 2026-27 home kit.
Boston, MA – July 3, 2026 – New Balance today unveiled the LOSC Lille 2026-27 home kit, a design built around one of the club’s most recognizable visual signatures. The launch also marks ten years of collaboration between the brand and LOSC Lille. Drawing on the enduring presence of the red jersey, the kit reflects on the celebrated moments in club history that have shaped the club while maintaining a clear, focused identity on the pitch.
At its heart is the classic white and navy scapular, an iconic visual signature of the club. A bold red base is cut by this unmistakable pattern, delivering a look that is sharp, balanced and immediately recognizable. The jersey takes inspiration from the kit worn when the Dogues lifted the 2011 championship trophy, celebrating the moment 15 years later.
"For the LOSC Lille 2026-27 home kit, every design decision was made to reinforce the club’s identity," said Kenny McCallum, Senior Director of New Balance Football Product. "From the bold red base to the white and navy scapular, each element is purposefully executed to connect past and present in a way that resonates with players and fans alike.”
The scapular is scaled and positioned to echo classic LOSC silhouettes while feeling modern in its execution. Subtle detailing throughout enhances the overall finish without distracting from the core design.
The jersey is engineered using New Balance's latest performance technology. Constructed using an advanced performance chassis with integrated jacquard technology, the design supports breathability, comfort, and structure. The kit features engineered jacquard, 100% recycled polyester, integrated zonal mesh, taping device, and innovative chassis construction to meet the demands of the modern game
The 2026-27 LOSC Lille home kit will be available to purchase on July 3 at 10:00am BST from http://www.newbalance.com/ and at selected LOSC Lille stores and retailers.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world's great football clubs including LOSC Lille, FC Porto, Bayer 04 Leverkusen and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit http://www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
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