Media Contacts:
Miya Denison, Global Public Relations Associate
miya.denison@newbalance.com
Erin Alessandroni, Ketchum for New Balance
erin.alessandroni@omc.com
New Balance and Sydney Levrone Launch Bold New Signature Collection
Sydney’s third collection that blends performance innovation with her personal style and vision
Boston, MA – Aug. 25, 2026 –New Balance today announced the launch of Sydney Levrone's Signature Collection, the athlete’s third and most creatively driven collaboration with the brand. Designed to reflect Sydney’s timeless elegance and refined sophistication, the collection brings together performance innovation in a way that mirrors her style both on and off the track.
The eight-piece assortment features a mix of apparel and footwear crafted with intentional detailing and athlete-informed functionality. For apparel, the lineup includes the Sydney Levrone Define Fitted Tank, Define High Rise Legging, Athletics Crafted Pant, Athletics Crafted Crew, and Dress. For footwear, the collection includes the FuelCell Rebel v5, 9060, and SuperComp MD-X v3 x Sydney Levrone. Each piece draws inspiration from Sydney’s personal style and performance needs, blending sleek silhouettes with advanced New Balance technologies to support movement, comfort, and confidence.
“Designing my third Signature Collection allowed me to tap into the things I genuinely love to wear every day,” said Sydney McLaughlin-Levrone. “This collection reflects my creative side more than ever before. New Balance encouraged me to lead the creative direction, and it was exciting to build pieces that feel true to who I am as an athlete and as a person.”
Elevated fabrications across the apparel range, with soft-yet-structured French terry, supportive stretch knits, and versatile lifestyle silhouettes. The footwear models incorporate New Balance’s latest performance innovations, including responsive FuelCell cushioning and lightweight spike plate engineering designed for speed and efficiency.
“From concept through final product, Sydney has been deeply involved in shaping this collection every step of the way,” said Kara O’Malley, Senior Merchant, Product Creation at New Balance. “Her perspective, attention to detail, and commitment to performance translated seamlessly into the design process, resulting in pieces that feel both authentic to her and true to our product vision. We’re excited to continue building together as her impact grows on and off the track.”
Sydney Levrone's Signature Collection will be available starting on September 8 online and in selected retailers. For more information, visit newbalance.com or follow @newbalancerunning on Instagram.
About New Balance New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.