Boston, MA – August 10, 2026 – Today, New Balance officially unveils the Maxey v1, the first signature shoe of New Balance athlete and two-time All-Star Tyrese Maxey. Designed for speed, agility and confidence on the court, the Maxey v1 will launch worldwide on October 2 for a suggested retail price of $129.99 at newbalance.com and select retailers.
The Maxey v1 features a dual rail plate system built to propel athletes forward while supporting quick lateral movement, pairing responsive FuelCell cushioning with stability features designed to match the pace and explosiveness of Tyrese's game. A refined fit, sculpted heel profile and added midfoot and arch volume creates a locked-in fit feeling, while a centerline flex groove allows the shoe to move naturally in multiple directions. Sculpted outriggers assist in lateral containment, paired with multidirectional traction from heel to toe.
Blending performance with style, the shoe draws inspiration from New Balance’s lifestyle heritage to bring modernized details to basketball. The top lacing is taken from the 2002, while the sculpted outriggers echo the design language of the 9060. A blue flying NB badge on the heel nods to a detail seen across other brand models, with “Maxey” featured on the tongue and sockliner and “V1” appearing on the lace keeper.
As the first signature shoe of Tyrese's career, the Maxey v1 reflects his rise as one of the league's most electric young guards and his growing influence both on and off the court.
“I wanted my shoe to have an iconic look that you don’t need to see the ‘N’ to know it's a New Balance shoe,” says Tyrese Maxey. “To me, the 9060 is a classic NB silhouette, so I pulled a lot of inspiration from that to bring lifestyle to the basketball court. I worked really closely with the New Balance product team to make sure the shoe looks good and feels good on and off the court. I’m really excited for people to test it out!”
“The Maxey v1 is an exciting addition to our New Balance basketball lineup, designed by Tyrese with the modern hooper in mind,” says Kevin Trotman, Senior Product Manager for New Balance Basketball. “The shoe delivers high-level traction and performance while pairing it with a caged upper design language, that feels current, yet avant-garde.”
The launch colorway, first debuted on court during the 2026 Play-In Tournament, features vibrant blue accents against a black base. Additional colorways will launch throughout the year.
For more information on New Balance Basketball, visit www.newbalance.com/basketball or follow @NewBalanceBasketball on Instagram for the latest updates.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
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