CSE and New Balance/Brine agree on multi-year deal. Elkridge, MD – (May 6, 2021)
Corrigan Sports Enterprises has inked a multi-year deal with New Balance and Warrior making them title sponsors of the National Cup Lacrosse Championship event. New Balance will be the exclusive soft goods provider, and Brine, a Warrior Brand, will be the exclusive hard goods provider for the National Cup main event happening December 4th and 5th in Tampa, FL.
Earlier this year, CSE announced a partnership with ESPN to televise District and National Cup Championship games on their family of networks. There will be a total of 13 games broadcast on ESPN in 2021.
The National Cup #ElevateHERGame and the Brine #WatchUs campaigns continue to push for extended coverage of women’s lacrosse and amplify women in sports and culture.
“Corrigan Sports is excited to align our National Cup event with such a prestigious brand like New Balance and Brine. With our partnerships with ESPN and HighlightHer the National Cup series will be a celebration of women in our great sport of Lacrosse, and having New Balance and Brine as a partner elevates the entire platform,” said Lee Corrigan, President of Corrigan Sports Enterprises.
“New Balance and Brine are proud to work with Corrigan Sports Enterprises as the title sponsor of this one-of-a-kind event in the women’s lacrosse space,” said Joe VanBuskirk, Senior Sports Marketing Manager at New Balance. “It is a focus of New Balance and Brine to continue to bring more attention and exposure to women’s lacrosse, and Corrigan Sports has done just that with this model for the National Cup and their partnership with ESPN. We are thrilled to be involved and can’t wait to see the high-level of competition throughout this year.”
The National Cup Lacrosse Series will provide club programs + families the below incentives:
- $1,500 flat fee (2022–2029)
- Complimentary game film (will save families around $200 a pop)
- National and District Awards Crowned
- Live Streamed games- All games will be streamed LIVE through BeTheBeast
- The opportunity to play for a CHAMPIONSHIP!
To get in on the action, visit www.nationalcuplacrosse.com
Corrigan Sports Enterprises is a full-service sports marketing and event management company with 21 full-time employees. Based out of Elkridge, MD, CSE owns and operates events such as The Baltimore Running Festival, Under Armour All-America Lacrosse, Oakland (CA) Running Festival, The National Cup Championship series, Baltimore Ten Miler, Rumble in Richmond and many more. www.corrigansports.com
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com