New Balance Celebrates 2017 Global Running Day With a Virtual Relay
FOR IMMEDIATE RELEASE
CONTACT: Mary Lawton, New Balance
NEW BALANCE CELEBRATES 2017 GLOBAL RUNNING DAY
WITH A VIRTUAL RELAY
BOSTON, JUNE 6, 2017 – Global athletic leader New Balance is celebrating Global Running Day Wednesday, June 7th 2017 by hosting a virtual running relay around the world with Team New Balance athletes. The brand’s athletes in Australia will start the day by taking over the @newbalance Snapchat channel and pass to other global locations to inspire runners around the world to commemorate Global Running Day.
Team New Balance athlete Olivia Easton will kick things off in Australia and pass the baton to Camille Buscomb in the Netherlands. Then Harry Aikines and Team New Balance Manchester in the U.K. will take over followed by Bruna Guido and Ciro Violin in Brazil with Reid Coolsaet and Khamica Bingham in Canada joining and culminating in the U.S. with Brenda Martinez, Boris Berian and the Big Bear Track Club in California. The virtual race will show the favorite routes of Team New Balance athletes and give viewers around the world a look into how they are celebrating Global Running Day.
“Global Running Day brings athletes together to celebrate the sport of running and what better way to do that than to host a virtual global relay,” said Tom Carleo, VP Running. “Our goal is to inspire athletes of all ages and ability around the world to join us in a run.”
Runners and New Balance followers worldwide can join in Global Running Day simply by running and tagging @nbrunning or using the hashtags #seemyrun and #globalrunningday. Additional team New Balance athletes not participating in the virtual relay will be posting their runs on Snapchat and Instagram.
To join the movement, please sign up and pledge your miles at https://globalrunningday.org/embed.html and for more information on New Balance please visit, www.newbalance.com.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.80 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org
Amy DowGlobal PR ManagerUnited Statesamy.email@example.com
Carrie KabatGlobal Associate PR ManagerUnited StatesCarrie.Kabat@newbalance.com617-783-6710