New Balance Debuts the 950 Featuring Cooper Flagg and Family
A new off-court sneaker inspired by basketball heritage, family, and everyday style.
Boston, MA - June 24, 2026 – New Balance announces the launch of the 950, a new court-inspired sneaker designed for a new generation. Rooted in mid-’80s basketball heritage and updated for modern wear, the 950 blends vintage design with contemporary versatility, delivering a clean and elevated look that transitions seamlessly from on-court influence to off-court style.
Offered in premium materials including leather and suede, the 950 features a streamlined profile, wide toe box, and distinctive design elements such as a puffed “N” logo and basketball tongue label. Each detail nods to the model’s hoops DNA while reinforcing its everyday wearability.
Joined by his brothers, New Balance athlete Cooper Flagg introduces the model as the face of the global campaign. Centered on family and authenticity, the campaign brings a personal dimension to the launch while reinforcing the connection between sport, lifestyle, and community.
The campaign positions the New Balance 950 as a go-to off-court sneaker for today’s basketball player and style-conscious consumer, demonstrating how it fits naturally into everyday life across sport, lifestyle, and culture. Through a mix of video, still photography, and social storytelling, the campaign showcases the versatility of the silhouette in real-world settings.
Captured through intimate and energetic moments, the creative highlights the bond between Cooper and his family, reflecting New Balance’s belief that craft and performance are personal pursuits that bring people together.
“This campaign means a lot to me because I got to share it with my brothers. It doesn’t get more real than that,” says Cooper. “Growing up, everything for us was about family and basketball, so bringing those two things together with New Balance felt natural. The 950 has become my go-to off the court. It’s comfortable, easy to wear, and just fits my style.”
The New Balance 950 will launch globally on July 1, 2026, at NewBalance.com and select retailers, with a suggested retail price of $120 USD.
Product details:
- Basketball label on tongue
- Puffed 'N' logo
- Two-piece foxing
- Lace closure
- Leather upper
- Rubber outsole
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit https://newbalance.newsmarket.com/.