New Balance Introduces a New Silhouette: the 237
The 237 offers a minimalist silhouette with a nod to the brand’s signature shoes of the ‘70s
Boston, MA - January 30th, 2021 – Global athletic leader New Balance is launching the new 237 silhouette, a modern tribute to the heritage models from the brand’s archives. The first release of the men’s and women’s 237 will be available at www.newbalance.com and select global retailers starting February 6, 2021 with a suggested retail price of $85.
The 237 is a tribute to signature New Balance shoes from the 1970s and represents the next evolution of retro modern footwear design, a versatile shoe with even greater wearability that nods to the past but belongs to the now.
The New Balance 237 brings a new design that is rooted in the brand’s storied running styles. The outsole design is dervived from the original Comp 100, yet the dimensions have been scaled up to add intrest. The upper is constructed from classic 1970’s combinations of suede and nylon. The colors are bright and vibrant, creating familiar blockings with an easy wear aesthetic. The oversized panelling is shifted, offering an asymmetry that adds a new and fresh feel.
“The design of the 237 consists of details from retro running models in our archive and twists them creating a trend-forward aesthetic,” said Charlotte Lee, New Balance 237 designer. “The timeless design of the 237 has a prominent heritage 70’s design visual while still delivering a versatile model that can be worn with anything.”
The stitched and oversized N logo further nods to the 327 and creates a sense of nostalgia. Additional styles will be released throughout 2021 in a mix of colorways.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.comand for the latest press information please visit http://newbalance.newsmarket.com.
Mary Lawton, New Balance PR
Julia Sohn, MullenLowe PR
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org