5th December 2024 – New Balance has presented rising star Endrick with a special edition ‘Irmão’ Tekela Pro FG V4+ Boot, paying homage to the Brazilian sensation’s home city.
New Balance will feature the Tekela ‘Irmão’ Edition in EA SPORTS FC™ 25 on 5th December ahead of its debut on the pitch and at retail on 10th December. The boot will be equipped to Endrick across all game modes, and available in Clubs’ inventory in FC 25, for players to use with their custom created avatar. In addition to the boot, New Balance has created an ‘Irmão’ inspired collection of in-game cosmetics, including a digital-only kit, stadium theme, and vanity, which will be available in the Ultimate Team™ game mode in FC 25.
‘Irmão’, translated from Portuguese to ‘Brother’, is a keyword used in the official anthem of Valparaíso De Goiás, Endrick’s home city. The design, graphic and colours of this bespoke boot draw inspiration from the flag and landscape of Valparaíso De Goiás.
The striking boot arrives with a premium metallic gold and emerald green film finish, with a printed two-tone striped graphic to honour the flag of the city of Valparaíso. The sockliner graphic inside the boot is marked by the letter ‘V’, while the dazzling boot laces stand out with gold aglets, with the words Progresso ‘Progress’ and Paz ‘Peace’ inscribed in Portuguese to represent the core values of the people of the Goiás region. The heel graphic includes a custom Endrick E9 insignia lock-up and a faded gradient of the 8-branched star of the Brazilian state of Goiás.
New Balance’s Tekela Pro FG V4+ is designed for players like Endrick who are always a step ahead and prioritize control and precision on the field. The Hypoknit upper, with a low-laced closure, is designed to reduce the space between the foot and the ball for a close, intuitive feel. Another new addition to the Tekela v4+ is a 3D moulded FuelCell insert to provide extra comfort under foot and a propulsive feel in every step.
Senior Director Product of New Balance Football, Kenny McCallum said “Endrick continues to make enormous strides in his young yet already illustrious career, whilst recognising the importance of his roots. We are honoured to have him in the New Balance family and look forward to seeing him wearing these boots on the real and virtual pitch.”
The New Balance ‘Irmão’ Tekela Pro FG V4+ boot will be available to purchase at www.newbalance.com/football from 9am GMT on Tuesday 10th December, with a RRP of £230/€240/$240.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
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