• 15-MAR-2021


New Balance Performance Mask

New Balance Releases A New Performance Mask

Reusable face mask offers breathable, moisture-wicking protection and gives a nod to the brand’s performance heritage.

BOSTON, MARCH 15, 2021 – Boston-based New Balance announced today it will debut a new Active Face Mask. Available starting March 15, 2021, the reusable face mask is intended for fitness and performance activities.

“Throughout the past year, New Balance has shown its commitment to providing quality PPE to help prevent the spread of COVID-19, beginning with the production of more than one million general use face masks for healthcare workers in early 2020.” Said Kristen Fischer, Licensing Manager. “We have taken what we learned during that process about breathability and fit and applied it to the creation of a performance mask.”

The New Balance Active Face Mask features three layers of breathable fabric (a mix of polyester, polypropylene and spandex) that has been treated with wicking to channel away moisture. The mask is marked with a reflective logo and has behind-the-head straps and a moldable nose clip to ensure a secure fit. Its shaped design leaves room for breathing and helps keeps the mask away from the mouth, while offering optimal chin and mouth coverage.

The New Balance Active Face Mask (sizes XS/S, S/M, M/L and L/XL) retails for $25 USD for one mask and a wearable carrying case. The mask is available for purchase on NewBalance.com.

This product has been authorized by the FDA under an Emergency Use Authorization for use as source control by the general public as well as by Health Care Professionals in healthcare settings as to help prevent the spread of infection or illness during the COVID-19 pandemic. This product is authorized only for the duration of the declaration that circumstances exist justifying the authorization of the emergency use of medical devices, including alternative products used as medical devices, during the COVID-19 outbreak, under section 564(b)(1) of the Act, 21 U.S.C. § 360bbb-3(b)(1) unless the authorization is terminated or revoked sooner.  This product has not been FDA cleared or approved.

ABOUT NEW BALANCE: New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create, and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.



  • Jennifer Keddy
    Global PR Manager
    United States