New Balance Reinterprets Atalanta BC's Iconic Nerazzurri Stripes with Architectural Influence from the New Balance Arena
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- Atalanta’s Deep Black and Oasis Blue are updated with subtle metallic detailing inspired by the stadium’s modern design.
- The 2026/27 season marks the second year of the club’s relationship with New Balance, with the stadium officially named New Balance Arena last year.
Boston, MA – July 16, 2026 – New Balance today unveiled the Atalanta BC 2026/27 Home Kit, continuing the club’s signature Nerazzurri identity through a more refined, contemporary execution.
"The Atalanta 2026/27 home kit reflects both the club’s history and its current trajectory," said Kenny McCallum, Senior Director of New Balance Football Product. "We kept the strength of the Nerazzurri stripes at the core, while introducing new detailing that aligns with the club’s evolution on and off the pitch."
The jersey retains Atalanta’s iconic vertical stripes in Deep Black and Oasis Blue, with subtle metallic accents that draw from the architecture of New Balance Arena. This connection between kit and environment brings a more modern edge to a familiar design.
Inside the collar, the phrase "La Maglia Sudata Sempre,” (meaning the shirt should always be soaked in sweat) reinforces the club’s identity. Long associated with the work ethic of the Bergamaschi, it reflects the expectation that every performance is earned through effort, serving as both a point of pride and a standard the players work to uphold.
The kit is completed with black shorts and socks, engineered using New Balance's latest performance technology, with an advanced construction that enhances breathability, comfort and fit to meet the demands of the modern game. The jersey features elite jacquard fabric with a structured finish, adding depth while maintaining a clean overall look.
“Atalanta’s 2026/27 home kit faithfully reflects the identity and values that define our Club,” said Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “While remaining true to our tradition, the new kit embodies the spirit of determination and the work ethic that inspire our growth journey every day, as we continue striving for ever higher standards of excellence.”
The New Balance Atalanta BC home kit will be available to purchase on July 16 at 9:00am BST from newbalance.com and at selected Atalanta stores and retailers.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world's great football clubs including Atalanta BC, FC Porto, LOSC Lille and Bayer 04 Leverkusen, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
About Atalanta Bergamasca Calcio
Founded in 1907, Atalanta Bergamasca Calcio is a professional football club based in Bergamo, Lombardy, Italy. The club competes in Serie A, Italy’s top-tier league, and is widely recognised for its renowned youth academy — a defining feature of its identity. After winning the Coppa Italia in 1963, Atalanta made history in 2024 by claiming its first major international trophy: the UEFA Europa League. On the European stage, the club has also qualified for the UEFA Champions League five times, reaching the quarterfinals in 2020. Atalanta also owns the New Balance Arena, the club’s home ground. Atalanta is led by President Antonio Percassi and Co-Chairman Stephen Pagliuca. To learn more about Atalanta BC, visit atalanta.it.