New Balance Reveals Fourth Kit - ASR Edition
21st October 2021 New Balance has revealed a bespoke Fourth kit - ASR Edition for the 21-22 season.
The new design revisits the iconic badge that appeared on Giallorossi shirts between 1997 and 2013, during which lo scudetto, two Coppa Italia and two Supercoppa Italiana were won.
An eye-catching twist on AS Roma's famous colours, the kit is introduced in Navy which incorporates a tonal Lupetto, alongside delicate horizontal stripes in yellow and red. The shirt also incorporates a crew neck collar and ribbon cuff details in yellow.
AS Roma’s talented, El Shaarawy said,
“I really like the special details of this new kit. It's an honour to wear a badge that means so much to everyone connected to the club and I’m sure it will get a positive reaction from the fans”.
General Manager of New Balance Football, Kenny McCallum said:
“New Balance’s bespoke jersey is a modern kit with a historic feel, that would feel authentic in any era. We know how important the badge is to the Romanisti and we are delighted that we've been able to celebrate such a special time in the club's history with this design".
The goalkeeper strip arrives in blue with a blue speckled graphic.
New Balance has applied cutting-edge design technology across all 21/22 jerseys to ensure superior performance. Developed using innovative NB Dry to help keep players fresh and dry from the first to the final whistle.
The release is part of New Balance’s ‘Only Roma’ campaign for the season ahead, in recognition of Roma as a way of life.
The full range of New Balance AS Roma Fourth Kit products are available now at www.newbalance.com/football (US residents) and www.newbalance.co.uk/football (UK residents) and in New Balance stores worldwide from 21st October.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
Released by Audacious PR on behalf of New Balance Football.
For more information or to request images, please contact:
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com
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