28TH SEPTEMBER 2023 – New Balance has today revealed the new LOSC Lille fourth kit for the upcoming 2023/24 season, celebrating the unique connection between Lille and the Column of the Goddess.
Located in Grand Place, a central location where citizens of the city regularly congregate, the Goddess is synonymous with the city and celebrated by all residents of Lille, known as Lillois. The statue plays a key part within LOSC Lille’s fan culture, and features in the design of the kit through a True Navy negative print, honouring the bond between the club and its fans.
LOSC Lille fans have a special connection to the Goddess, with a song dedicated to her that is sung proudly by LOSC supporters.
The striking fourth kit arrives in eye-catching colours, with a Team Royal base, a blend of blue and white, alongside bright flashes of Pink Glo, derived from a mixture of red and white, and Cyber Jade, a blend of blue and red, paying homage to Les Dogues famous traditional colours whilst having a fresh, modern design.
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. NB Dry technology helps wick away moisture, helping keep players fresh and dry throughout the ninety minutes and beyond.
General Manager of New Balance Football, Kenny McCallum said: “LOSC Lille is incredibly meaningful for Lille’s citizens, as is the Column of the Goddess, so we wanted to celebrate this passion by creating a unique kit that the fans can wear with pride.”
On-sale from 28th September at 09.00am BST, the New Balance LOSC Lille fourth kit will be available to purchase from selected LOSC stores and retailers in France.
ENDS
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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