11TH JULY 2023 – New Balance has today revealed the brand new LOSC Lille home kit for the 2023/24 season.
The new home shirt features a subtle reimagination of the club’s iconic V shape design feature, which has been synonymous with the club’s home shirt since its inception in 1944.
It arrives in LOSC Lille’s famous Team Red, Navy and White, with the subtle geometric detailing coming together to create an instant classic.
The kit is finished off with an asymmetric V-collar, short hem and sock branding, adding a modern touch whilst honouring the rich past of the club and city.
To celebrate the club’s deep heritage, LOSC Lille’s instantly recognisable Le Dogue statue features within the campaign imagery. This long-associated club monument symbolises the grit and determination of players and fans alike, taking prominence at the club’s training ground and can also be found on the club crest.
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. Developed using innovative NB Dry technology, the brand’s innovative material that wicks away moisture, the jersey will help keep players fresh and dry throughout the ninety minutes and beyond.
General Manager of New Balance Football, Kenny McCallum said: “The red, navy and white of LOSC is instantly recognisable across French football, so it’s always so important for us to honour that heritage. This season’s home kit builds upon the greatness of LOSC, and we hope the players can create further history wearing it on the pitch this season.
The New Balance LOSC Lille home kit will be available to pre-order on 11th July at 12:00am from www.boutique-losc.fr, and available to purchase on 18th July from http://www.newbalance.com/ and at selected LOSC stores and retailers in France.
ENDS
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club and LOSC Lille as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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