NEW BALANCE SIGNS TWO-TIME NBA ALL-STAR ZACH LAVINE
Global Basketball star Zach LaVine joins Team New Balance’s roster as the newest addition to the family
Boston, MA - March 24, 2022 - Today, Two-Time NBA All-Star and Chicago Bulls guard, Zach LaVine, officially joins the Team New Balance family. Zach’s values on and off the court make him the perfect fit to represent the brand’s fearlessly independent ethos and join the growing roster of global athletes.
“New Balance is a brand that’s investing in me not just as a player but as an individual. I wanted to partner with a company that is equally passionate about supporting my interests beyond the court,” says Zach. “New Balance’s creativity is making waves across hoops and I’m excited to join a roster of athletes that aren’t afraid to approach the game in their own way.”
Zach, a Seattle-native, is in the midst of another monster season with the Chicago Bulls helping propel them to the post season, all while staying true to himself and his values beyond his successful career.
“Zach is a global star who has never been afraid to put in the hard work, on and off the court,'' says Naveen Lokesh, Head of Basketball Sports Marketing. “Together New Balance and Zach will look to change the game and inspire the next generation of players”
New Balance works with a range of strong, authentic brand ambassadors that are not afraid to take risks, be proactive and create success on their own terms. Zach embodies the fearless mindset and endless drive that make him a perfect fit alongside current ambassadors and athletes like Kawhi Leonard, Jamal Murray, Dejounte Murray, Storm Reid, Jack Harlow, Sydney McLaughlin, Coco Gauff, Raheem Sterling, Sadio Mane and more on Team New Balance.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com