New Balance signs up Harvey Elliott

  • 07-APR-2021

7th APRIL 2021 Liverpool FC’s rising star Harvey Elliott has signed a sponsorship deal with global sports leader New Balance.  

Elliott at 18 years old, is one of England’s extraordinary talents, having broken several records since his arrival in top-flight football.  

The talented teenager was Fulham FC’s youngest ever player, after making his senior debut aged just 15. Later that season, history was rewritten when he became the Premier League’s youngest debutant at just 16 years and 30 days. 

The England youth international is also the youngest ever player to start a match for Liverpool FC. Harvey Elliott is currently enjoying a fine season on-loan in the Championship where he has racked up 10 assists in 35 league games for Blackburn Rovers. 

Harvey Elliott on joining New Balance. 

“Signing with New Balance is a massive step in my career. I’m pleased with my performances this season, but I’m also focused on working hard and taking my game to the next level. It feels good to be working with a global brand that wants to help me get there”.  

New Balance Global Football General Manager, Kenny McCallum said:  

“We’re excited to have one of the most prodigious young talents in Europe join the New Balance family. Harvey has an incredible amount of flair and a positive approach to the game, which makes him exciting to watch”.  

The rising star will continue wearing New Balance Furon 6+ boots on matchdays. 




About New Balance Football 

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit   New Balance Football can be found on Facebook, Twitter, Instagram). 


About New Balance 

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit and for the latest press information please visit


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