New Balance teams up with Bukayo Saka

  • 09-MAR-2021

9th MARCH 2021 England international footballer and North London starlet Bukayo Saka is the newest addition to New Balance’s athlete roster.

Saka who won his first England cap in October 2020, has an incredible 18 assists and 10 senior goals, at just 19 years old, making him one of the game’s most exciting young talents.

Family has been influential in the versatile forward’s development and was enlisted by New Balance to help photograph his debut campaign for the brand. The photos were captured in part by Bukayo’s brother.

A partnership with the global athletic leader is another landmark moment for the Golden Boy award nominee.

Bukayo Saka on joining New Balance

“It feels amazing to have a brand like New Balance behind me. Working with the team and having my family involved has been a great experience so far, and it’s only just starting. It’s been a special season with Arsenal and England and I’m excited about what the future can bring for my game and now also with New Balance”.

New Balance Global Football General Manager, Kenny McCallum adds

“This is a brilliant and exciting partnership. Bukayo is without doubt one of the most talented and exciting rising stars in the English Premier League.  As a young and influential player, we look forward to working with him both on and off the pitch in the coming seasons”.

“Bukayo is one of the best teenage players in world football, he is an amazing addition to the Team New Balance family,” says Andrew McGarty New Balance Head of Global Football Sports Marketing. “He approaches the game with a fearless joy that allows him to take chances and make plays happen. We look forward to supporting him on that path while also focusing on his passions off-pitch including community giveback and charity.”  

The youngster will also star as an ambassador off-pitch and will feature across football, lifestyle, and community campaigns globally.



About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto, Athletic Club, LOSC Lille and national football teams Costa Rica and Panama as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit   New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit and for the latest press information please visit

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