Media Contacts:
Miya Denison, Global Public Relations Associate
miya.denison@newbalance.com
Erin Alessandroni, Ketchum for New Balance
erin.alessandroni@omc.com
New Balance Unveils 2026 TCS New York City Marathon Collection as New York Road Runners’ Official Athletic Footwear and Apparel Sponsor
New York, NY – Sept. 2, 2026 – Today, New Balance is excited to unveil the official New Balance 2026 TCS New York City Marathon Collection, a comprehensive assortment of apparel, footwear, and race day essentials, designed to celebrate every stage of the marathon journey. The collection will launch in phases, beginning on Thursday, Sept. 10, with the 2026 TCS New York City Marathon Collection, followed by the 2026 TCS New York City Marathon Finisher Collection on Thursday, Oct. 8, and concluding with a limited-edition Five-Borough Collection, available exclusively at the TCS New York City Marathon Expo from Thursday, Oct. 29, through Saturday, Oct. 31.
The Sept. 10 launch will feature the full collection, including the New Balance SuperComp Elite v6, Ellipse, and a broad assortment of apparel and accessories, including the Pinnacle Race Day Collection, designed to support runners from training through race day. On Oct. 8, New Balance will introduce the 2026 TCS New York City Marathon Finisher Collection, allowing participants to commemorate their achievement. The final launch, Five-Borough Collection, will be available exclusively at the Expo throughout race weekend. This will feature special-edition products celebrating the historic 50th anniversary of the New York City Marathon running through all five boroughs.
Apparel in the collection ranges from a suggested retail price of $45 to $190, while footwear ranges from $155 to $290. The 2026 TCS New York City Marathon, one of more than 60 adult and youth races produced annually by nonprofit New York Road Runners (NYRR), continues to unite nearly 60,000 runners from around the globe through one of the world's most iconic sporting events.
The New Balance 2026 TCS New York City Marathon collection draws inspiration from New York City's vibrant culture, featuring a signature marathon print that appears across a variety of apparel offerings. Inspired by the iconic wheat-pasted posters that define the city's streetscape, the design reflects the layers of stories, experiences, and energy that shape New York. Just as these posters evolve over time, the print celebrates the lasting impact runners leave on the city and the unforgettable mark the city leaves on them. Through bold graphics and layered storytelling, the collection celebrates movement, culture, and the shared story of runners and the urban landscape.
"This collection was created to honor both the journey and the achievement of every runner preparing for the 2026 TCS New York City Marathon," said Kara O'Malley, Senior Merchant, Product Creation, New Balance. "From premium race-day performance products to apparel inspired by the city's energy and culture, every piece was thoughtfully designed to help runners celebrate their connection to this extraordinary event and the communities that make it so special."
“The TCS New York City Marathon brings together runners from around the world to experience the energy, diversity, and spirit of New York City,” said Christine Burke, Chief Commercial Officer, New York Road Runners. “As we celebrate the 50th anniversary of the 5-boro course, we're proud to continue our partnership with New Balance on a collection that captures the unique connection between runners and the city, while supporting them throughout their marathon journey.”
To support runners throughout training and race preparation, the collection features performance-driven apparel including the RC Essential Shorts, RC Pocket Half Tight, Athletics Tees, Athletics Tanks, Heat Grid Half Zips, Fast Days Jackets, and the Ellipse. Race day offerings include pinnacle performance products such as the Race Day Ultra Light Printed Singlet, Race Day Printed Ultra Light T-Shirt, and the SuperComp Elite v6, while other apparel offerings that include the Reimagined Fleece Hoodie, Graphic T-Shirts, 50th Boroughs Collection, and Finisher Collection.
For the complete assortment and launch details, visit www.newbalance.com and prepare for the 2026 TCS New York City Marathon.
Taking place Sunday, Nov. 1, the TCS New York City Marathon is one of the most inclusive and accessible sporting events in the world, bringing together nearly 60,000 participants and more than two million spectators to experience the transformative power of running. Last year’s race set an event record—for the second consecutive year—with 59,219 finishers, which at the time was the largest marathon in world history. This year, New York Road Runners is celebrating the 50th anniversary of the 5-boro marathon course and setting a goal of raising $100 million for its Official Charity Partner Program, which is celebrating its 20th anniversary this year.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.
About New York Road Runners (NYRR)
A New York City-based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running – serving more than half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features more than 55,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.
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