New Balance Unveils FC Porto’s 23/24 Away Kit
JUNE 13TH 2023 – New Balance has unveiled FC Porto’s Away kit for the 2023/24 season.
The striking new kit arrives in a marzipan and navy colour combo, with inspiration drawn from a fans’ favourite historical FC Porto jersey.
Intersecting geometric shapes run across the jersey’s chest, framing the FC Porto club crest, with vertical shadow stripes providing a fresh look and feel.
Stylish asymmetric consistency features throughout, from the V-Neck, down into the cuff, sloping from left to right down into the shorts and finally sock banding. FC Porto’s iconic club crest is accompanied on the chest by New Balance’s 3D effect flat heat transfer logo.
The FC Porto Away kit for 2023/24 was photographed on a set design based on the city of Porto’s history of making Port and transporting it in barrels. ‘Immortal by right’ is the headline message for the new 2023/24 season and marks the universal feeling that connects FC Porto fans around the world as the club marks its 130th anniversary.
Otávio, FC Porto star said: “I can’t wait for the season to start and for the chance to wear this amazing new shirt in front of our incredible fans.”
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. Developed using innovative NB Dry technology, the brand’s innovative material that wicks away moisture, the jersey will help keep players fresh and dry from the first to the final whistle.
General Manager of New Balance Football, Kenny McCallum said: “Together with FC Porto, we are delighted to have created this exciting new kit, with colours that we’re sure will inspire FC Porto fans for the new season.”
On-sale from 14th June at 09:00AM BST, the New Balance FC Porto away kit will be available from FC Porto stores and selected retailers in Portugal.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable line up of some of the world’s great football clubs including FC Porto and LOSC Lille, as well as a roster of top flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com