BOSTON, MA – August 6, 2025 – New Balance today revealed the new LOSC Lille 2025/26 Third Kit, a distinctive design inspired by one of the city's most enduring landmarks: the historic Citadel of Lille.
This striking new kit features a sleek Black and Team Royal colour palette with Clementine accents. Adorning the jersey is an abstract geometric pattern, directly drawing from the distinctive architectural angles and robust features of Lille’s iconic 17th-century fortress. The Citadel, a symbol of the city’s resilience, is also the origin of the club's unique five-sided badge, reflecting the fortress's unmistakable silhouette.
The kit is completed with solid Team Royal shorts and socks, ensuring a unified and modern aesthetic that truly brings the spirit of Lille onto the pitch.
"The Citadel has stood as a symbol of strength and determination in Lille for centuries, and we wanted to bring that spirit onto the pitch with this kit," said Kenny McCallum, Senior Director of New Balance Football Product. "This year’s Third Kit is a tribute to the club’s heritage and a reminder of the qualities that make the Dogues so formidable."
Engineered for peak performance, the 2025/26 Third Kit incorporates NB Dry performance technology, just like the Home and Away Kits. This includes advanced moisture-wicking fabrics and strategically placed breathable panels, all designed to keep players comfortable under pressure. Dimensional heat transfers and precise tailoring ensure a garment built for both elite-level play and everyday fan wear.
The New Balance LOSC Lille 2025/26 Third Kit will be available for purchase from 7th August at 10am CEST at www.newbalance.com and at selected LOSC stores and retailers across France.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille, Bayer 04 Leverkusen and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
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