Miya Denison, New Balance PR
Miya.Denison@newbalance.com
Joey Bosserman
Joey.bosserman@ketchum.com
NEW BALANCE UNVEILS THE 2023 TCS NEW YORK CITY MARATHON COLLECTION
New York, NY – September 7, 2023 – Today, New Balance unveils the official New Balance 2023 TCS New York City Marathon Collection which includes footwear and apparel that will be available for purchase on the New Balance website starting Sept. 7. The suggested retail prices for the collection range from $25 to $200 for men’s, women’s, and youth apparel and from $180 to $260 for footwear.
The 2023 New Balance TCS New York City Marathon Collection encapsulates NYC at its core. Inspired by the city full of crossroads and intersections with people from different cultures and backgrounds, combined with the brand's dominant position at the intersection of sport and culture, the collection represents this intersectionality within the designs of the apparel – most notably in the Impact Luminous styles and the TCS New York City Marathon Run Singlets.
APPAREL
The Impact Luminous pieces aim to outfit this year’s competitors in the most affective and eye-catching apparel for race day – featuring next to skin technology with Woven Reflective fabric designed to catch the light for a stealthy and stylish take on marathon apparel. The collection shares the same materials as the core New Balance Impact product, which provides similar overall design aesthetic, tech, and function – drawing from New Balance's key position were sport meets culture. The reflective woven material is created using dope dyeing methods that reduces water consumption by 80% per yard compared to traditional dyeing methods.
“At this year’s 2023 TCS New York City Marathon, we are excited to tie in New Balance’s position between sport and culture,” says Tom Carleo, New Balance Vice President of Performance Running. “We always ensure some of our most advanced products are a part of this collection to serve the global running community who come from all over the world to run the marathon.This year, we are excited to include our Luminous assortment in the apparel collection and custom colorways of our most advanced super shoe, the FuelCell Super Comp Elite v3 and the debut of the Fresh Foam 1080v13. This collection is aimed to help all runners feel, perform, and look their best at the marathon this year.”
The Luminous assortment includes a new Impact Run Packable Vest, Impact Run Shorts, and Impact Run Heat Jacket made with a fill for lightweight warmth wind-resistant Wind Defy technology, all featuring the iconic, reflective TCS New York City Marathon badge. The Luminous collection also features the signature Marathon Windcheater jacket in new marathon colorways. These pieces vary in suggested retail prices of $25 to $200.
“The TCS New York City Marathon Collection is one of my favorite projects to work on each year. It’s an honor to outfit runners from over 140 countries for the largest global running event,” said Katherine Tamsett, New Balance Senior Apparel Product Manager. “We wanted to combine the latest styles and designs with New Balance’s best technology, with the goal of allowing runners to achieve peak performance and run their own way.”
FOOTWEAR
In addition to apparel, this year’s collection will also feature a 2023 TCS New York City Marathon limited-edition colorway of the FuelCell SuperComp Elite v3. This year’s colorway brings a boost of energy using neon and white for a clean, electric style to give runners extra motivation to race this year.
The FuelCell SuperComp Elite v3 – built for race day – has been New Balance’s core marathon shoe since its launch at the 2022 TCS New York City Marathon. Combining a two-layer FuelCell midsole with Energy Arc technology and a specifically engineered knit upper allows runners to feel secure and ready for race day. The FuelCell SuperComp Elite v3 will be available on Sept. 15 with the suggested retail price of $245. On Oct. 13, the 2023 TCS New York City Marathon colorway of the newest iteration of the FreshFoam X 1080v13 will launch in conjunction with the inline style at a suggested retail price of $180.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visi twww.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About New York Road Runners (NYRR)
NYRR’s mission is to help and inspire people through running. Since 1958, New York Road Runners has grown from a local running club to the world’s premier community running organization. NYRR’s commitment to New York City’s five boroughs features races, virtual races, community events, free youth running initiatives and school programs, the NYRR RUNCENTER featuring the New Balance Run Hub, and training resources that provide hundreds of thousands of people each year with the motivation, know-how, and opportunity to Run for Life. NYRR’s premier event, and the largest marathon in the world, is the TCS New York City Marathon. Held annually on the first Sunday in November, the race features a wide population of runners, from the world’s top professional athletes to a vast range of competitive, recreational, and charity runners. To learn more, visit www.nyrr.org.