FOR IMMEDIATE RELEASE
Miya Denison, New Balance PR Miya.denison@newbalance.com
Talene Pomfret, Ketchum talene.pomfret@ketchum.com
New Balance Unveils the Newest Version of the Fresh Foam X Family with the Fresh Foam X 1080v13
New York, NY – Sept. 13, 2023 – Today, New Balance unveils the newest iteration in the Fresh Foam X family – the Fresh Foam X 1080v13. The Fresh Foam X 1080v13 is at the forefront of New Balance running and the brand’s dedication to innovation and craftmanship. The Fresh Foam X 1080v13 brings a new experience with supreme soft cushioning, elevated comfort, and an improved fit for all who run.
A new outsole design built off research and development from the New Balance Sports Research Lab increases forefoot stiffness and an enhanced rocker to improve transitions between strides – helping people run their way, comfortably.
The Fresh Foam X 1080v13 has more cushioning for a soft and lightweight feel. The foam compound paired with increased midsole stack heights provides a comfortable run, no matter the distance.
New Balance sits at the intersection between sport and culture, which comes through in the Fresh Foam X 1080v13. The Fresh Foam X 1080v13 has a new engineered mesh with reflective details and a structured fit which make it the perfect shoe for both performance and all-day wear.
“The Fresh Foam X 1080v13 truly is a manifestation of research, development, and design innovation for the brand,” said Danny Orr, General Manager for Tech Running at New Balance. “As one of the most popular running shoes New Balance has to offer, we wanted to improve the overall experience, cushioning, and style. Through these innovations, we made the Fresh Foam X 1080v13 the perfect shoe for all types of runners.”
The Fresh Foam X 1080v13 will be available for purchase at newbalance.com on Oct. 13 with a retail price of $165 USD. Make sure to follow @newbalancerunning for the latest updates and creative content.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
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