Boston, MA – November 5, 2026 – Today, New Balance announced All-Pro safety Kyle Hamilton as the brand's newest addition to its family of athletes. As one of the game’s premier defensive players, Kyle joins Josh Allen, Marvin Harrison Jr., Jeremiyah Love, Chase Young and Jalen Milroe in representing the brand at the highest level of the sport.
Known for his versatility, football intelligence and ability to impact the game from across the field, Kyle has quickly established himself among the league's elite defensive players. Since Baltimore selected him No. 14 overall in 2022 out of Notre Dame, Kyle has earned two First-Team All-Pro selections, one Second-Team All-Pro selection and three consecutive Pro Bowl honors. He was named the 2025 Team MVP by local media, and the four-time captain has already proved himself once again as a central figure in Baltimore's secondary.
"I've always been interested in how footwear impacts performance at the highest level," said New Balance athlete Kyle Hamilton. "New Balance is genuinely invested in its athletes and building products around what we need to perform our best. I'm excited to bring my perspective as a defensive player to the brand, help push what's next for New Balance Football and make an impact in the communities that are important to me."
As a leading face of New Balance on the defensive side of the ball, Kyle will bring his elite knowledge of the game to the brand's athlete-led approach to product innovation and help inform the future of New Balance American Football products. He will wear the New Balance Rev iQ, a performance cleat built for skill-position players to deliver the speed, support and control needed on the field.
Beyond product, Kyle will be featured across New Balance campaigns while working with the brand to further their shared commitment to community.
“Kyle embodies what we look for in a New Balance athlete as someone who is committed to performing at the highest level, understands the details it takes to get there and wants to make an impact beyond the field,” said Naveen Lokesh, Global Director of Sports Marketing, American Football and Basketball, at New Balance. “His all-around defensive ability will be incredibly valuable as we continue to innovate our football footwear, while helping serve the communities that matter most to us and him."
Kyle is passionate about supporting military families and providing financial literacy education to underserved youth in his hometown of Atlanta. Through his relationship with New Balance, he will continue to build on that work and identify new ways to give back to the communities that have shaped him.
For more information, visit newbalance.com/football or @newbalancegridiron on Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.