• 27-OCT-2021


Boston, MA – OCTOBER 27, 2021 – Today, New Balance announced that Storm Reid, the multi-talented actress and producer, will join the brand as its newest ambassador. In joining New Balance, Storm aims to inspire young women to be confident in who they are – even if they’re still figuring it out. She will harness her love of style and design to help bring lifestyle product and campaigns to life in a way that builds towards equity within the sneaker world and continues to pave pathways for women in the industry.

“Working with New Balance is a dream come true,” said Storm. “New Balance and I share the belief that women should have the confidence to pursue all of their interests, and I’m thrilled that the brand has chosen to support me as a perfectly imperfect, multi-dimensional young person who is learning as I grow.” 

Best known for her roles in the film A Wrinkle in Time, HBO series Euphoria, and DC’s The Suicide Squad, Storm is also a humanitarian and college freshman who recently began her study of Drama and African American Studies at the University of Southern California. But perhaps most notably, she uses every opportunity she gets to empower other young women to take up space and claim their moment.

Launching on Wednesday, October 27th, Storm’s first piece of content with New Balance will be a video that captures the multi-faceted journey of an icon in-the-making, highlighting Storm’s embodiment of NB’s We Got Now campaign as she carves her own path, on her own timeline. The video offers a look into the opportunities Storm navigates as a humanitarian, student, actress, and now fashion darling. Over the next few years, Storm and New Balance will work together on initiatives that help provide growth opportunities for young women, as well as product creation and marketing campaigns.

Additionally, the creative will be featured on OOH billboards in the Los Angeles area, including The Grove and Beverly Center, proclaiming, “Storm Wears New Balance.”

We are tremendously excited about welcoming Storm as the newest member of the New Balance family,” says Chris Davis, Chief Marketing Office for New Balance. “Storm embodies our brands fearlessly independent mindset and truly exemplifies a dynamic, versatile persona and is not only passionate about finding her place in the world - but empowering today’s global youth to realize that same level of confidence. Through her bourgeoning acting career, advocacy of education and self-expression through fashion, Storm is an inspiration to an entire generation.”

About New Balance

New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit and for the latest press information please visit