Skyler Wilde, New Balance PR
Alexandra Bernardini, GANNI PR
Alexandra.Bernardini@GANNI.com
GANNI AND NEW BALANCE REVEALS SECOND COLLABORATION ON THE SS24 RUNWAY DURING CPHFW
Danish affordable luxury brand GANNI revealed their second highly anticipated collaboration with New Balance on the Copenhagen Fashion Week SS24 runway on Thursday August 10th, refreshing the iconic New Balance 1906R and the RC30 sneaker for a limited-run of three unique styles.
The two brands celebrated rejoining forces for the collaboration by hosting an iconic fashion week closing party together at Apollo Bar where an array of GANNI friends including Copenhagen’s finest, Adidadi and Are We On Air Arman Naféei played tunes that got guests dancing on tables.
The collaboration between GANNI and New Balance is a testament to the shared commitment to creativity, responsibility, and a passion for pushing boundaries. Building on the success of their first collaboration, the new collection promises to capture the essence of both brands while introducing fresh, captivating designs that resonate with fashion-forward individuals.
“We are so hyped to be launching our second collaboration with the New Balance team. Honestly, we have had so much fun working on this, there is such a creative synergy between us and a lot of mutual respect for what we both bring to the table. Collaboration is such a source of energy for me, I love working with people and finding new creative heights together. I can’t wait to go dancing in these!”
- Ditte Reffstrup, Creative Director, GANNI
"At New Balance, our teams couldn’t be more excited to be working on another project with GANNI; our brands share an organic connection and a vision of fearless creativity. Our second collaboration has a similar boldness to our first but tells a completely new story. We can’t wait for consumers to get a taste of this next iteration!"
- Lauren Fitzsimmons, Marketing Manager, EMEA at New Balance
The energy of this campaign has been illustrated by Brooklyn based and New York times cartoonist Suerynn Lee. Lee drew up playful scenarios, featuring fun cameos from GANNI creative director, Ditte Reffstrup and New Balance ambassador and tennis superstar Coco Gauff - reimagining classics and playing on everyday athletics. The campaign can be spotted on billboards in key cities across Copenhagen, London and New York.
Featuring a riff on 2000s running styles, the iconic GANNI x New Balance NB 1906R drops in Egret and an optimistic Blazing Yellow colourways. For launch dates and locations, please see below.
- Embargo: August 10th @ 7:00pm CEST, 1:00pm EST
- GANNI exclusive launch date:
- On August 16th the 1906 colourways will launch in all regions, RC30 (exclusive) will launch in EMEA and the US.
- On August 25th the exclusive RC30 will launch in China.
- All pieces will be available on GANNI.com and at select GANNI stores.
- New Balance global launch date: On August 18th the 1906 colourways will launch globally on NewBalance.com and at select New Balance stores.
The GANNI x New Balance collaboration colourway of the classic RC30 Trackster – only available at GANNI stores and at GANNI.com– is reinterpreted in bumblebee black and yellow and features the classic ripple sole. Each pair invites you to race towards the future.
The shoes will have a suggested retail pricing of $170 USD / 1,400 DKK / 180 EUR RC30 $120 USD / 1,050 DKK / 130 EUR.
ABOUT NEW BALANCE
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
ABOUT GANNI
Based in Copenhagen and owned and run by the husband-and-wife team of Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup, GANNI has developed exponentially over recent years with its Scandi 2.0 sense of style, full of personality and contrast. GANNI is all about making the community who wear their clothes feel even more confident and capable of anything. GANNI has offices in Copenhagen, London, Paris, New York & Shanghai, and is represented in more than 600 of the world’s finest retailers, as well as more than 40 GANNI stores across Europe, the United States, and Asia. GANNI.com delivers internationally to 35 countries, including Australia, Canada, and South Korea.
GANNI is a B Corp certified company, on a journey to become the most responsible version of itself. They believe it’s a moral obligation to do better every day, which has led the brand to collaborate with its supply chain on reducing its emissions as part of GANNI’s carbon insetting scheme. The brand publishes an annual Responsibility Report to publicly share its progress and has committed to a 50% absolute carbon reduction by 2027. As part of the brand’s ongoing endeavors to choose certified and innovative fabrics, GANNI is committed to having 100% of collections made from certified recycled, organic, or lower-impact fabrics in the future. The brand has discontinued the use of virgin animal leather in its RTW line and will be phasing out virgin animal leather from shoes and accessories by 2023. GANNI currently has 100% traceability on Stages 1-4 of its supply chain and has published all Stage 1 and 2 suppliers with the Open Apparel Registry to drive transparency. In 2023, GANNI was named as one of Time 100 Most Influential Companies.