Skyler Wilde, New Balance PR Skyler.Wilde@newbalance.com
New Balance and Storm Reid Unveil Atlanta-Inspired Campaign Featuring Launch of CT302
Boston, MA – July 26, 2023 – New Balance is excited to announce its collaboration with Emmy- nominated, multi-talented actress and producer Storm Reid and the launch of her signature sneaker, the CT302 on August 4, 2023. The campaign draws inspiration from the dynamic city of Atlanta in the early 2000s, celebrating its cultural significance and Reid’s personal coming-of-age journey in the city.
A New Balance brand ambassador since October 2021, this collaboration marks Reid’s first sneaker launch with the company. The teamwork between New Balance and Reid extends beyond footwear, and further amplifies Reid’s influential voice within the industry as she ignites meaningful conversations around representation, self-expression, and empowerment.
“My first collaboration with New Balance is not only exciting but incredibly meaningful. This campaign is reminiscent of my childhood growing up in Atlanta,” says Storm Reid. “I am so grateful to the team at New Balance for their collaboration every step of the way in designing this shoe together and for being on board to create a campaign that is representative of my roots and the culture of my hometown.”
Product Features:
- Upper: Nylon U’Lays, Suede O’lays, Custom Storm branded Tongue label, Sockliner, and Lace aglets
- Midsole: Rubber cupsole
- Outsole: Rubber
Launching in North America only on NewBalance.com starting August 4, 2023, the New Balance x Storm Reid CT302 will have suggested retail pricing of $100 USD.
About New Balance:
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Storm Reid:
Storm Reid is an actress, producer, and current student at USC. With numerous credits to her name, Reid has emerged as one of Hollywood’s most sought-after young actors.
In 2013, Reid and her mother, Robyn Simpson launched A SEED & WINGS Productions, an independent multimedia production house rooted in narratives that forge multi-cultural conversations, entertain, educate, and uplift. Their desire is to create authentic storytelling that is impactful, honest, and reflects the perspectives of all people.