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Release Date: 03 Oct 2022

Furon v7 celebrates Raheem’s ‘Route to Success’

OCTOBER 2022 Today Raheem Sterling and New Balance reveal a limited-edition Furon v7 that celebrates the England international’s journey to stardom, called Route to Success.

The signature football boot, inspired by the patterns of the seats on a classic British bus, is created in tribute to the dedication shown by Raheem’s sister to support his dream and the sacrifices they made together when travelling to his training sessions.

The Route to Success Furon v7 represents the England star’s relentless pursuit of success and family sacrifices made along the way.
Raheem Sterling said “My journey to this point was far from easy but when, as a family, we didn’t have a lot, we always had each other, and we pushed each other to be the best we could possibly be. My family always encouraged me to follow my dreams and it’s that confidence that helped me get where I wanted to be. Everyone made sacrifices. Everyone contributed to my success. It was a team effort from start to finish.”

Andrew McGarty, New Balance Head of Global Football Sports Marketing said “Watching Raheem work with the New Balance design team on this limited-edition boot highlighted how dedicated he is to anything he takes on. The Route to Success boot honours the hard work and sacrifice Raheem gives to the game every day and we love highlighting his story to inspire fans around the world!”

Raheem, who collaborated with New Balance on the design the boots, will wear them in upcoming fixtures in September.

A limited number of pairs are now exclusively available from select retailers and online at (US residents) and (UK residents). 


About New Balance Football

New Balance Football takes an original approach to designing and developing products, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille, and national football teams Costa Rica and Panama as well as a roster of top-flight players who excel at the highest level of the game. For more information about New Balance Football, visit New Balance Football can be found on Facebook, Twitter, Instagram).

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit and for the latest press information please visit

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Distributed by GUNG HO on behalf of New Balance Football
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