The 740
If there’s a wrong way to wear them, we haven’t thought of it.
New Balance is thrilled to announce the reissue of the beloved 740 sneaker, set to release fall this year. This heritage running model from the 2000s has been transformed into a highly wearable lifestyle wardrobe staple. The 740 stands out in the realm of classic running shoes by staying true to its original design.
Originally celebrated among runners for its reliability and supreme comfort, the 740 quickly became a cult favorite. Known for its exceptional pavement-pounding capabilities, the 740 earned a loyal following in the running community. Today, New Balance brings back the 740 with a nod to its original features that made it a classic, now tailored for everyday style.
“The 740 is not just a reinterpretation; it’s a rediscovery of what made the original so special. We've preserved the essence of the 740, ensuring that the reissued model delivers the same level of comfort that runners loved, now in a design that fits seamlessly into modern wardrobes.” says Brian Lynn – Global Vice President of Lifestyle, New Balance.
The 740 combines the best of both worlds, blending the technical specifications that runners appreciate with a style that is perfect for casual, everyday wear. From its cushioned sole to its breathable upper, every element of the new 740 is crafted to provide unmatched style and comfort.
Key features of the New Balance 740 include:
- Superior Comfort: The reissued 740 maintains the plush cushioning and support that made the original a go-to for runners.
- Timeless Design: The classic silhouette and authentic detailing pay homage to the 2000s era while fitting effortlessly into contemporary fashion.
Product details:
- Mesh underlays
- Synthetic overlays
- ABZORB midsole absorbs impact through a combination of cushioning and compression resistance Molded TPU ‘N’ logo
- Speed lacing
- Reflective accents
- Rubber outsole
The New Balance 740 will be available globally starting October 16, 2024 at select retailers and on the New Balance website. Rediscover the classic that continues to set the standard for comfort and style.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 9,000 associates around the globe, and in 2023 reported worldwide sales of $6.5 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.