Boston, MA – July 24, 2024 – New Balance and NBA all-star guard Tyrese Maxey have teamed up to release the Tyrese Maxey Hero Pack, a special edition footwear collection inspired by his lifelong love of superheroes and comic book art. The pack features a Hesi Low v2 and matching 1906R, celebrating Tyrese’s positive impact both on the court and in his community.
The campaign video features a bold, comic book-inspired visual style, brought to life through the expressive portraits of Dallas-based artist Jammie Holmes, capturing Tyrese’s larger-than-life persona. It ties Tyrese back to his roots, paying homage to the place where his basketball journey began and connecting his off-court interests with his on-court impact.
“This pack means a lot to me because it brings together two things I’ve always loved—basketball and superheroes. I wanted the shoes to feel fast, bold, and creative, just like the way I play,” says NB Athlete Tyrese Maxey. “The 1906R is one of my favorite lifestyle sneakers, so being able to design a version that matches my on-court pair was really fun. New Balance gave me the freedom to tell my story, and I hope it inspires people to find the hero in themselves.”
The Hesi Low v2 features a low-cut silhouette engineered for speed and agility, with a lightweight mesh upper, FuelCell Cushioning and an outsole pattern that supports quick cuts and explosive takeoffs. This special edition pair features a blue-grey upper constructed with synthetic overlays and mesh underlays. An iridescent purple-to-blue gradient wraps around the heel while a metallic-colored ‘N’ logo adds 3D accents. Inspired by superheroes, this collaborative release is finished off with insoles that feature Maxey’s signature in a graphic print, wrapped in a comic book-inspired word bubble.
The 1906R mirrors the Hesi Low v2’s color palette with reflective accents, tonal overlays and debossed gold-colored detailing, designed to transition seamlessly from the hardwood to everyday life. Light blues and purples add soft splashes of color with a Bright Sky-colored N-lock as a focal point. The insole adds the same comic book-inspired details as the performance model.
The Tyrese Maxey Hero Pack will be available on July 31 at www.newbalance.com for the suggested retail price of $160 (1906R) and $120 (Hesi Low v2), and at select Foot Locker locations in Philadelphia and Dallas. For more information, visit www.newbalance.com/basketball or follow @newbalancebasketball on Instagram.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.
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