Skyler Wilde, New Balance PR
New Balance and Aimé Leon Dore Announce the Reimagined New Balance 1906
BOSTON, MA, April 26, 2023 – New Balance and Aimé Leon Dore (ALD) are introducing their latest collaboration, bringing a fresh look to the iconic 1906 running shoe silhouette. The shoe extends Aimé Leon Dore x New Balance’s reimagination of nostalgic running shoes, drawing inspiration from the shiny and exaggerated overlays that were a hallmark of runners in the early 2000s. The 1906 follows the 860v2 collection and campaign launch in early April. The short film was directed by Walid Labri.
The 1906 features a super breathable mesh upper, N-ergy cushioning and ABZORB sole technology for enhanced support and comfort, and a rubber outsole.
Launching globally on NewBalance.com starting May 4, 2023, the Aimé Leon Dore x New Balance 1906 will have suggested retail pricing of $170 USD.
Product details:
• N-ergy cushioning & ABZORB®
• Lateral heel crash pad
• Mesh upper with synthetic overlays
• Asymmetry in forefoot material
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
About Aimé Leon Dore
Founded in 2014, Aimé Leon Dore is a fashion and lifestyle brand based in New York City. Inspired by daily life and culture, Aimé Leon Dore has continued to refine and progress the definition of men’s fashion through a clean, bold and classic aesthetic that emanates from each garment and is felt in its media projects and in-store experience.