NEW BALANCE UPDATES THE TWO WXY V4 BASKETBALL SHOE
Boston, MA – Sept. 18, 2023 – New Balance revealed the newest version of the brand’s franchise basketball shoe, the TWO WXY v4. The TWO WXY v4 combines cutting edge technology and performance enhancing features, giving the two-way player a new tool in order to dominate the court. The TWO WXY v4 will be available at select retailers and www.newbalance.com starting September 22nd with the suggested retail price of $120.
The new TWO WXY v4 features the groundbreaking use of FuelCell technology with Fresh Foam, creating the ultimate combination of rebound and cushioning. FuelCell continues to provide the ultimate in energy return, ensuring every step feels explosive and dynamic. Fresh Foam offers unparalleled cushioning for maximum comfort for the entire game. The upper construction features a lightweight textile that reduces weight while remaining supportive and breathable. Whether the player is hitting the clutch shot or locking down the opposition, the TWO WXY v4 gives players the tools to play at a high level.
The TWO WXY represents a bold expression for New Balance Basketball and Jamal Murray remains the face of the model. Jamal’s dynamic playing style, exceptional athleticism and commitment to his craft align to the TWO WXY’s mission for all two-way players.
“The TWO WXYv4 represents our dedication to providing solutions to take our athletes to the next level” says Trent Casper, New Balance GM for Basketball Design. “We have combined our two key technologies of FuelCell and Fresh Foam to create a shoe that allows players to reach new heights on the court. It is not just about performance, it is about revolutionizing the game and Jamal’s play is a physical manifestation of that.”
New Balance athletes Jamal Murray, Tyrese Maxey, Dejounte Murray, Darius Bazley and Aaron Nesmith will wear the New Balance TWO WXY v4 during the 2023 NBA season. The first launch colorway, called Dualism, draws inspiration from the two-way player and how the contrast speaks to not having weaknesses on the court. Other key colors include My City and Metal Mal which draw inspiration from the retro Denver color palette but through a modern lens and Jamal’s love for video games and the metallic speaks to how he feels invincible when he is on a streak.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs 8,000 associates around the globe, and in 2022 reported worldwide sales of $5.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com