NEW BALANCE WELCOMES TIM WEAH TO THE BRAND’S ROSTER
OCTOBER 27th 2021 Today, global athletic leader New Balance announced that U.S. and LOSC Lille star Tim Weah has signed a multi-year sponsorship deal with the brand.
Born and raised in Brooklyn, NY, Tim is one of America’s brightest prospects in global football, having crafted his skills in both the U.S. and European football academies. A creative force on and off-pitch, Tim has represented his country at every level, making his debut for the USMNT against Paraguay at age 17.
The former Golden Boy nominee joins New Balance in scintillating form as a key member of the exciting LOSC Lille team that lifted France’s Ligue 1 title last season. Tim has the most European league titles for an American, having won trophies at Paris Saint-Germain F.C., Celtic F.C. and LOSC Lille last season.
From Parisian street style to New York music culture to Liberian iconograpy, Tim shows he is a true international star. An admitted sneakerhead, Tim will work with New Balance across football and lifestyle campaigns globally, utilizing that passion for music, art and fashion. Drawing inspiration from the places he has called home, Tim bases his play and personal style on those international influences. In addition, New Balance and Tim will work to give back to youth in the US, Jamaica and Liberia.
Tim Weah on signing with New Balance.
“Lifting the trophy last season was incredible, it’s a moment I’ll never forget. Now, working with New Balance I’m even more excited about what the future holds. It’s a huge brand that does things their own way and with them, I can express myself and show the world what I can do”.
New Balance Head of Global Football Sports Marketing Andrew McGarty said:
“Tim is an exceptional talent, with a fantastic story. His versatility and speed make him a formidable opponent and one of the most exciting young players in the league. His fearless ability to take risks and embrace his creative side is exactly why he will make a great addition to Team New Balance. We are delighted he has chosen to join the New Balance family and look forward to celebrating his accomplishments on and off the pitch.”
Tim will wear New Balance Furon v6+ boots on matchdays and the latest brand collaborations on days off to feed his love of footwear. The New Balance Furon v6+ is the ideal boot for the player who is all about the ability to feel the ground and the ball allowing for constant connection to the game.
About New Balance Football
New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including AS Roma, FC Porto, Athletic Club, LOSC Lille, and national football teams Costa Rica and Panama as well as a roster of top-flight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football New Balance Football can be found on Facebook, Twitter, Instagram).
About New Balance
New Balance Athletics, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns and operates four factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe and in 2020 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com
Mary LawtonGlobal PR ManagerUnited Statesmary.firstname.lastname@example.org