NEW BALANCE AND MOWALOLA UNVEIL FIRST COLLABORATION WITH THE LAUNCH OF THE MOWALOLA 9060
BOSTON, MA - November 14, 2022 - New Balance and Mowalola are proud to introduce their first collaboration with the launch of the Mowalola 9060. Initially debuting on the runway for Mowalola’s Spring/Summer 2023 collection at Paris Fashion Week, the new 9060 collaboration includes two colorways: black/purple/yellow, and black/teal/pink. The former pair will be exclusive to Mowalola’s platforms. Both versions of the 9060 silhouette will be available first on November 11th at 7pm UK and globally on November 18.
Dubbed “Burglarwear,” the collection visually explores the concept of thievery-- what it means to take something for one's own, versus to steal, weaponizing ownership as a means of self-expression.
The creative campaign accompanying the launch features a dark and dangerous high-speed chase, involving the MBI (Mowalola Bureau of Intelligence), who is in hot pursuit of the girl with the most wanted shoes – the New Balance x Mowalola 9060. The perfect party shoe, inspired by rebellion and nightlife, the highly coveted 9060 collaboration is durable for moshing and dancing all through the night.
The New Balance x Mowalola 9060 boasts a leather and mesh upper resting on a chunky ABZORB midsole, offering an athletic yet tech-focused look. The 9060 is a new expression of the refined style and innovation-led design that have made the 99X series home to some of the most iconic models in New Balance history. The 9060 reinterprets familiar elements sourced from classic 99X models with a warped sensibility inspired by the proudly futuristic, visible tech aesthetic of the Y2K era.
The Mowalola x New Balance 9060 will be available exclusively on Mowalola.com on November 11 and globally on newbalance.com and at select global retailers beginning November 18 with suggested retail pricing of $179.99 USD. To learn more follow @newbalance or visit www.newbalance.com.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. Manufactured in the U.S. for more than 75 years and representing a limited portion of our U.S. sales, New Balance MADE U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 7,000 associates around the globe, and in 2021 reported worldwide sales of $4.4 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit newbalance.newsmarket.com.
Helmed by designer and multifaceted Nigerian creative Mowalola Ogunlesi, MOWALOLA is the new-gen fashion brand that has found critical and commercial acclaim whilst simultaneously building a vibrant world and home for its progressive and playful designs. Filtering its subjects through a lens of futuristic, neo-psychedelia, Mowalola deconstructs maximalist glam throughout its cohesive display of ready-to-wear and cross-cultural influences. The brand's willingness to experiment with seemingly disparate allusions -- eroticism, club culture and African influences -- continues to position it as a catalytic provocateur with a vision that is truly singular and ever-evolving. www.mowalola.com | @mowalola
Skyler WildeGlobal Communications Associate ManagerUnited StatesSkyler.email@example.com-