NEW BALANCE DEBUTS FRESH FOAM ZANTE FOR JANUARY 2015
BOSTON, April 2014 – This Spring 2015, Boston-based New Balance will add to the Fresh Foam collection with the Fresh Foam Zante. Data driven design combined with the smarts of a human designer come together once again to create a smooth ride that gives you a quick feel with all the qualities of Fresh Foam in a different running experience. The Fresh Foam Zante will launch in March 2015 with a suggested retail price of $99.95
Fresh Foam Zante is the everyday running shoe for runners seeking a smooth underfoot feel and a fast feeling transition through their stride. Fresh Foam Zante represents an evolution of the Fresh Foam collection, designed to take care of the runner in an exciting new way by providing a unique underfoot feel in a truly soft, lightweight and flexible package.
Applying the same software aided design process as the Fresh Foam Road and Trail, the New Balance design team took Fresh Foam Zante to the next level by studying foot strike and impact tendencies of runners, while running at a slightly faster pace. Engineered on a new, more form fitting last with a 6mm midsole offset[i], Fresh Foam Zante aims to provide runners with a more aggressive toe spring while bringing them slightly lower to the ground compared to its Fresh Foam 980 counterpart. A bootie construction delivers a smooth, sleek wrap on the foot with no-sew overlays and a breathable air mesh to complete the clean, technical upper design.
Fresh Foam Zante takes the soft, ultra plush ride found in the original Fresh Foam model and engineers a fast feeling, responsive ride that will appeal to runners looking for that smooth and soft shoe.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only major shoe company that manufactures athletic footwear in the U.S.; in 2013, 1 out of every 4 pairs of shoes we sold in the U.S. was made or assembled here. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 4,000 associates around the globe, and in 2013 reported worldwide sales of $2.73 billion. To learn more about how New Balance Makes Excellent Happen, please visit http://www.newbalance.com.
[i] Due to variances created during the development and manufacturing processes, all references to 6 mm drop are approximate.
Mary LawtonGlobal PR ManagerUnited Statesmary.email@example.com
Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org