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NEW BALANCE UNVEILS NEW ATALANTA BC HOME KIT FOR 2025/26 SEASON

Release Date: 17 Jul 2025
Atalanta Home 3

Boston, MA – July 17, 2025 – New Balance has unveiled the official Atalanta BC Home Kit for the 2025/26 season, a design that celebrates the club's storied past while introducing innovative details for the future.

The new kit proudly features Atalanta's unmistakable vertical nerazzurri stripes in Atalanta Blue and Black, updated with a subtle yet striking flourish. A vented panel on the back of the shirt artfully switches the orientation of the stripes, adding a modern twist to the classic design.

The season’s kit features Black shorts and Black socks, with each featuring distinctive twin horizontal bands, framing the word “dea” at the front and the New Balance logo at the back. These elements reinforce the club’s proud identity and its deep connection to the city of Bergamo.

“The Atalanta 2025-26 Home kit is an expression of innovation & legacy,” said Kenny McCallum, Senior Director of New Balance Football Product. “Respecting the club’s heritage, this design will inspire both players and supporters as Atalanta embarks on another thrilling campaign.”

“Atalanta is pleased to officially present the 2025/26 Home Kit, designed by New Balance,” stated Romano Zanforlin, Commercial and Marketing Director of Atalanta BC. “A jersey that harmoniously combines tradition and innovation whilst exuding that signature grit that has always embodied the Nerazzurri's ethos. It is more than just a kit: it is a symbol. It is Atalanta personified.”

As with all its 25/26 kits, New Balance has again integrated cutting-edge performance technology into the kit designs. Developed using NB Dry technology, the shirt features advanced moisture-wicking fabrics designed to help keep players cool and dry, both on and off the pitch. Precision detailing, including dimensional heat transfers and breathable side panels, ensures the highest standard in fit and comfort.

The New Balance Atalanta 2025/26 Home kit will be available to purchase from July 17 at 10am CEST at www.newbalance.com and at selected Atalanta stores and retailers across Italy.

About New Balance Football

New Balance Football takes an original approach to designing and developing product, focusing on the unique needs of the player and the game. This is reflected in the quality of the sponsorships it has secured, including an enviable lineup of some of the world’s great football clubs including FC Porto, LOSC Lille, Bayer 04 Leverkusen and Atalanta BC, as well as a roster of topflight players who excel at the highest level of the game. For more information about New Balance Football, visit www.newbalance.com/football. New Balance Football can be found on Facebook, Twitter, and Instagram.

About New Balance

New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 10,000 associates around the globe, and in 2024 reported worldwide sales of $7.8 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit www.newbalance.com; for the latest press information visit http://newbalance.newsmarket.com.

Media Contacts:

UK: nick.richardson@ketchum.com

USA: Mary.Lawton@newbalance.com

Atalanta BC: elisa.persico@atalanta.it

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