NEW BALANCE UPDATES MINIMUS 10v4 TRAIL
~~BOSTON, MA – July, 2015 – This Spring 2016, global athletic leader New Balance will introduce the update to the successful Minimus Trail Collection with the Minimus 10v4 Trail. Engineered to provide the perfect balance of lightweight protection, flexibility and versatility, the Minimus 10v4 Trail will be available in two colors for men and two colors for women, and will launch in April 2016 with the suggested retail price of $114.95.
In an effort to continue to improve the go-to Minimus trail shoe, updates to the 10v4 Trail are evolutionary, but effective. For the 10v4 Trail, no sew overlays have been added for improved fit and comfort for continued sockless wear. The upper allows for a better midfoot wrap to lock the foot down while still allowing the forefoot to expand. In addition to increased comfort, the 10v4 features elevated eyelets to avoid lace bite and pressure. A Mono tongue wrap has been added to keep the foot comfortable and secure.
Deep outsole lugs and an additional 3mm of midsole cushioning keep this runner comfortable and protected for any off road runs; while the Vibram® outsole rubber compound maximizes traction and grip for the go-to trail runner seeking ultimate fit and natural feel.
The 10v4 Trail continues the path of the original Minimus collection with increased upper protection, a more natural and comfortable ride while maintaining the minimalistic design that has been key to its predecessors.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org