• 29-JUN-2016

NEW BALANCE UPDATES NEUTRAL CUSHIONING RUNNING SHOE FOR SPRING 2016

~~Boston, July 2015 – For spring 2016 Boston-based New Balance will debut their  latest update to the neutral cushioning category with the New Balance 880v6. The 880v6 is the ideal shoe for the high mileage runner who demands a resilient, dependable ride with reliability and responsiveness. As the go-to neutral cushioning offer, this update delivers inherent stability through midstance into toe-offThe New Balance 880v6 will debut in April 2016 at specialty retailers with the suggested retail price of $119.95.
The 880v6 continues to give its fans the same comfortable fit and feel but with a more durable, uber-cushioned ride with just the right amount of protection. A two part cushioning system of Abzorb and Acteva in the midsole allow for a dialed in relationship of these two foams to help with shock absorption and responsiveness. Blown rubber is ample in the forefoot and compliments the responsive cushioning of this go-to shoe.
The 880V6 upper uses an engineered mesh specifically designed after data collection of foot movement of runners.  Additionally, these learnings guided New Balance in key placement of no-sew overlays in areas to better focus midfoot capture and wrap.A neoprene stretch tongue and molded sock liner are additions to the 880 series that help make it stand out in the neutral category.
The 880 series has always focused on a mission of powerful and durable cushioning, and the 880v6 maintains this stance in the New Balance line-up as the workhorse, mileage pounding shoe.  New Balance designers and engineers hyper focused on what runners love and need about the 880 series, and only made tweaks and changes to the 880 in order to serve up a better ride. With resilience in cushioning and betterment to fit, our Go-To Neutral cushioning zone has never been stronger.

About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
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