NEW BALANCE UPDATES THE GO-TO STABILITY 860 SERIES
~~BOSTON, MA - April 2015 – Spring 2016, Boston-based New Balance will introduce the New Balance 860v6, an update to the 860v5. Version 6 brings with it a level of dedication to the ride and the design, delivering engineering breakthroughs and a gorgeous solution for the run. The 860v6 will launch in January 2016 with the suggested retail price of $119.95.
A proprietary combination of responsive, cushioned foams continues to interface with an obsession to their geometric design, including a redesign of the lateral heel for a smoother, softer landing. The 860v6 continues to feature TBeam, contributing to torsional stability in the shoe through midstance, and complimenting a trusted formula in the post applied dual density found on the medial side of the shoe. As the runner transitions into the forefoot, a carefully designed flex pattern engineered with blown rubber encourages a crisp, cushy toe off.
Engineered on a new last with a 10mm offset, the 860v6 offers a refined shape and increased toe spring that will enhance the underfoot ride yet keep the reliable stability this runner needs. The combination of lux synthetics and a supportive midfoot wrap constructed with soft, pliable overlays and a breathable air mesh showcase a sleek, yet non-negotiable level of support.
With a progressive combination of technologies that never ignores fashion; the 860v6 aims to elevate this runners experience even further than its predecessors, allowing focus to remain on their run.
About New Balance
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit www.newbalance.com
Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org