NEW BALANCE UPDATES THE WOMEN’S 711 FOR TRAINING
~Boston, April 2015 – Coming for spring 2016, Boston-based
New Balance will introduce the updated women’s 711v2 trainer. With New Balance’s CUSH+ midsole compound, the 711v2 is a versatile, all-day shoe, taking women from studio and circuit training to cardio workouts without sacrificing style. The 711v2 trainer will launch in January 2016 and retail for $79.95.
The 711v2 is optimal for those seeking a fitness trainer with responsive cushioning and a flexible fit that delivers all-day performance. Featuring New Balance’s softest midsole compound, CUSH+, imprint foam heel and collar, and a heel pillow comfort insert the 711v2 offers exceptional fit and feel from the very first step.
Flex grooves in the 711v2’s forefoot provide unrivalled flexibility and range of motion, for a more natural, smooth feeling during moves like lunges and planks.
The minimal construction of the upper offers a contoured fit, allowing her to remain focused on her workout.
This combination of visual technology and comfort allows for peak performance at an incredible value. The 711v2 will be available in several colors and materials, including prints, in women’s sizes 5-11 and 12 in both B and D widths.
~ABOUT NEW BALANCE:
New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is the only major company to make or assemble more than 4 million pairs of athletic footwear per year in the USA, which represents a limited portion of our US sales. Where the domestic value is at least 70%, we label our shoes Made in the USA. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 5,000 associates around the globe, and in 2014 reported worldwide sales of $3.3 billion. To learn more about New Balance, please visit
Caitlin WholeyGlobal PR CoordinatorUnited Statescaitlin.firstname.lastname@example.org