NEW BALANCE LAUNCHES OFFICIAL 2017 TCS NEW YORK CITY MARATHON COLLECTION

New York, NY – September 6, 2017- Today at an event in New York City, global athletic leader New Balance unveiled the official New Balance 2017 TCS New York City Marathon Collection.  The footwear collection features four performance models, offering a variety of styles to meet any biomechanical need and style preference. The apparel and accessories collection includes technical running pieces and lifestyle inspired silhouettes to meet the needs of runners and spectators alike.

The New Balance TCS New York City Marathon Collection will be available starting September 15^th, 2017 at select retailers, including the NYRR RUN Center Featuring the New Balance Run Hub, New Balance NYC Flatiron and www.newbalance.com with suggested retail pricing ranging from $30 for graphic t-shirts to $250 for limited edition, high performance jackets.

“The New Balance 2017 TCS New York City Marathon Collection celebrates the history of this iconic race, drawing inspiration directly from the diverse runners who are drawn to New York and the city itself,” said Tom Carleo, New Balance Vice President of Running. “The collection encompasses innovative designs across footwear, apparel and accessories, delivering product that will keep athletes, spectators and New Yorkers coming back year after year.”

The hero of the apparel collection is the Marathon Windcheater Jacket that is wind and water resistant, with mesh lining in the body and underarm for increased breathability and zippered pockets for secure storage. It draws inspiration from the iconic model bearing the same name that was part of the first New Balance apparel collection in 1978. Reflective taping across the chest and back pays homage to the original jacket and provides added visibility for low lighting conditions.  The Marathon Windcheater Jacket will be available in Team Royal/Vivid Cobalt, Energy Red and Black Rose colorways with the suggested retail price of $130. 

The TCS New York City Marathon is the largest marathon in the world, welcoming runners from more than 125 countries. As these visitors fly into the city they are greeted by twinkling lights at 30,000 feet above the city, which serves as the inspiration for the limited edition Marathon Capsule Collection. The Marathon Capsule Collection includes a selection of premium pieces featuring a gold-speckle print to represent the air approach into the city that never sleeps. The Precision 3-in-1 Jacket features a zip-in, zip-out Polartec® Alpha® insulated vest and breathable NB Heat technology that is designed to help keep you warm when the fall weather arrives, with a suggest retail price of $250. The Seasonless tops are made with a technical, quick dry fabric and the longsleeve top has 40 UPF to help protect the runner from harmful UV rays. Suggested retail prices range from $55 for the women’s tank, $60 for the men’s and women’s short sleeve and $70 for the long sleeve. The limited edition Marathon Capsule Collection launches October 18^th, 2017.

“The Marathon Windcheater Jacket is a modernized version of the 1978 original,” says Deirdre Fitzgerald, New Balance Vice President of Apparel, “which creates an iconic, stylish look that is versatile enough to withstand performance needs. Each item in the official marathon collection features best-in-class craftsmanship with modern aesthetics. From the Marathon Windcheater jacket to the Capsule collection each item delivers innovative technology and energizing graphics that can be worn as a badge of honor or put to the test in marathon training.”   

Rounding out the official collection are New Balance signature performance technologies such as NB Heat and NB Ice to aid runners in training from summer to fall as well as a lifestyle assortment that is perfect for spectators cheering on the runners on race day and a comfortable option post-race.

The New Balance TCS New York City Marathon Footwear Collection features four popular performance models: 860v8, 1400v5, Fresh Foam Zante v3 and Fresh Foam 1080v7. Distinctive design elements on the lace aglets, sock liner, tongue label, NB logo, midsole and outsole set these styles apart in celebration of the TCS New York City Marathon.

In addition to the four adult styles, the TCS NYC Marathon collection includes the kids Fresh Foam Zante v3 Marathon and kids 860v8 Marathon editions, all featuring unique NYC inspired design elements taken from their adult counterparts. The Fresh Foam Zante v3 and the 860v8 have the suggested retail price of $80.

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2016 reported worldwide sales of $3.8 billion. To learn more about New Balance, please visit www.newbalance.com and for the latest press information please visit http://newbalance.newsmarket.com.

The TCS New York City Marathon is the premier event of New York Road Runners (NYRR) and the largest marathon in the world. Over 1,000,000 people have finished the race since its first running in 1970 with just 127 entrants and 55 finishers running four laps around Central Park. The race expanded to all five boroughs in 1976 and just celebrated its 40th year as a five-borough affair. Held annually on the first Sunday of November, the race features over 50,000 runners including the world’s top professional athletes and a vast range of competitive, recreational, and charity runners. Participants from approximately 125 countries tour the city, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and running through the neighborhoods of Brooklyn, Queens, and the Bronx before ending in Manhattan. The NYRR Youth Invitational at the TCS New York City Marathon covered 1.8 miles of the race course in Central Park, beginning near mile 24 and finishing at the famed TCS New York City Marathon finish line. More than one million spectators and thousands of volunteers line the city streets in support of the runners, while millions more watch the television broadcast in 175 countries and territories, including viewers in the New York area on WABC-TV, Channel 7, nationally on ESPN2, and via various international broadcast partners. The race is part of the Abbott World Marathon Majors, which features the world’s top marathons—Tokyo, Boston, London, Berlin, Chicago, and New York—and crowns the top professional male and female marathoners each year. Tata Consultancy Services (TCS), a leading global IT services, consulting, and business solutions organization, is the premier partner of NYRR and the title sponsor of the TCS New York City Marathon. The 47th running of the TCS New York City Marathon is set for November 5, 2017. To learn more, visit www.tcsnycmarathon.org.